Alive Matrix began its business opportunity in late August 2012, despite company claims of a 2006 founding as a "global debt-free company." The Alive Matrix website provides no information about who owns or operates the business. Its domain, 'alivematrix.com', was registered on May 19, 2007, but with private registration details.
The company offers no retailable products or services. Instead, members exclusively market membership to the company itself. Membership is free, but earning any money requires an investment in "eStores." These eStores are hosted on a separate domain, 'almaglobalshopping.com', which was registered on August 13, 2012, closer to the actual launch of the business.
Alive Matrix sells eStores in "units," each valued at $10. Each individual eStore has a stated cap of 300 units, representing a maximum investment of $3000. However, the company's website also contains conflicting information, noting an account cap of "250,000 active units," which equates to $25,000. The exact eStore unit investment cap remains unclear.
Members who invest in eStore units are guaranteed a daily return. They receive 2% per day from Monday to Friday for the first three months. After this initial period, members can continue earning 1.5% on weekends for as long as they maintain their investment. A 2% daily return over 90 days totals a 180% return on investment.
To qualify for these returns, Alive Matrix members must recruit four new individuals. These recruits must pay an annual $75 eStore administration fee and also invest in eStore units themselves. Alive Matrix describes its ROI scheme as a "Profit Share Program." Most of the money entering the company comes from new eStore unit investments, meaning new member funds primarily finance payouts to existing members. Alexa rankings for AliveMatrix.com show a position of 188,462, suggesting minimal external sales activity for the eStores.