Can a leopard change its spots?

If Alex Morton’s recently published blueprint for his Jeunesse business is anything to go by, the answer is a blunt “no”.

Up until he left, Alex Morton was the poster-boy for Vemma. Behind the forced smiles and public Facebook displays of encouragement, there’s no denying that much of
the mess Vemma is in now
is attributable to Morton’s “Young People Revolution” brand of marketing.

Rather than see Vemma through, Morton jumped ship at the eleventh hour for
Jeunesse
. Jeunesse offered Morton a similar affiliate autoship-centric MLM opportunity, but without the FTC baggage.

Despite seven months or so of flying all over the US and Europe to try to justify
however much Jeunesse paid him
, Alexa traffic estimates suggest Jeunesse is still in a slump.

They’re not in bad shape, but clearly Morton’s many public rahrah sessions have thus far had little impact.

No doubt facing mounting pressure from Jeunesse management to perform, Morton published his next move on Facebook a few hours ago….

What my partner (one of THE best in the game under 30 & someone who will become a legend in this industry) and I did was invested nearly $50,000 into a system.

A proven track to run on that anyone can follow. We train you. We teach You. We motivate you AND We even do the selling for you. All through our Mobile app on your smartphone…

Tools. Specifically, affiliate recruitment tools.

Yep, for real. You will get a presentation website that has our best videos and all you have to do is share the link, and when your friends see it, they are going to want to know more. Boom.

Then we come in and answer their questions, help them get started, and you make money… Then we set them up with the same system and thats how these things really grow. It’s called duplication and leverage.

YPR has been renamed GenYoung and following on from Vemma, retail is still nowhere in sight.

Unless I’m missing something obvious, Morton’s plan to revive Jeunesse is an app with videos. The app is used as a marketing tool to recruit new Jeunesse affiliates. Newly recruited affiliates are encouraged to pay a fee for Morton’s app tool ($19 a month), which then sets them up to recruit new affiliates.

As long as everyone stays on monthly Jeunesse autoship, commissions roll.

Retail?
What retail?

Despite this model already having failed in Vemma (after Morton made a boatload of cash and ditched the company), history looks set to continue to repeat itself in Jeunesse.

And if you’re wondering why Morton thinks this is going to work…

What I found was a company that did $1.1Billion in sales in its 6th year, they do 90+% of their sales outside of the US, majority in Asia, giving us (You and Me) a massive opportunity!!

If I may be so bold to offer up a moment of clarity: The reason Jeunesse gets away with the next to no retail affiliate autoship recruitment model in Asia, is because, and this is no secret, MLM regulation there is well over a decade behind the

🤖 Quick Answer

# Alex Morton's Jeunesse – where is the retail?

Who is Alex Morton and what was his role in Vemma?
Alex Morton was a prominent figure in Vemma, serving as a key marketer behind the "Young People Revolution" brand strategy. He was instrumental in promoting the company's autoship-based MLM model before departing the organization amid regulatory scrutiny from the FTC.

Why did Alex Morton leave Vemma for Jeunesse?
Morton transitioned to Jeunesse, which offered a comparable affiliate autoship-centric MLM structure without the accumulated regulatory baggage and legal complications that Vemma faced. The move occurred during a critical period for Vemma's operational stability.

What evidence exists regarding Jeunesse's market performance?
Despite Morton's extensive promotional efforts across North America and Europe over approximately seven months, Alexa traffic data

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