AddWallet's ownership information is absent from its company website. The domain, addwallet.com, was privately registered on December 26th, 2012.

Initial investigation revealed AddWallet launched on IP address 63.208.1.30. Two independent WHOIS records confirmed other domains shared this server. Cached HypeStat and TrustOrg pages identified wcanow.com and members.wcanow.com among these domains. WCA stands for World Consumer Alliance, a $2 micro Ponzi scheme Paul Skulitz launched in late 2012. Its original name was Wealth Creation Alliance (WCAREV).

"Coach" Blaine, the CEO, renamed the company to World Consumer Alliance after news surfaced about an unrelated "Wealth Creation Alliance" scam. Skulitz's version was itself a Ponzi. Blaine claimed they wanted to avoid association. The company later moved its domain from wcarev.com to wcanow.com, aiming to distance itself further from the earlier fraud.

World Consumer Alliance members reported payment issues in early January, coinciding with the AddWallet announcement. This suggests operators, after attracting thousands to Wealth Creation Alliance and World Consumer Alliance and paying initial Ponzi returns, pivoted to AddWallet.

This pattern explains the anonymous ownership and private domain registration. Neither AddWallet nor World Consumer Alliance has explained their shared server hosting. Both sites moved to separate dedicated hosting approximately one week ago.

Louis Cordero, based in Ecuador, was named AddWallet's CEO during a recent affiliate call on March 30th, 2013. Brandon Bradshaw was identified as Vice President in Florida, and Logan Chamberlain as CFO in Ecuador. An AddWallet presentation states the company is a subsidiary of Cartera International, an allegedly registered Ecuadorian corporation.

Despite website claims about SEO, internet marketing, and lead generation, AddWallet's product involves selling advertising units. Members buy these units for $1 each and use them to place website ads into a members-only rotator.

Packages range from 10 to 5000 units. Members must view a specific number of websites daily through the rotator to qualify for certain commissions.

AddWallet's pay plan includes recruitment commissions and a member-funded revenue share from advertising unit sales.

Direct recruitment commissions vary by membership tier. Silver members earn $2 per new recruit. Gold members receive $2 for Silver recruits and $10 for Gold recruits. Diamond members earn $2 (Silver), $10 (Gold), and $20 (Diamond).

Three membership tiers exist. Silver costs $10 monthly and is required for members owning over 10 units. Gold costs $50 monthly and is mandatory above 50 units. Diamond costs $99 monthly and applies to members with over 100 units.

Silver members earn commissions through a 2x10 matrix. Gold and Diamond members use a 2x15 matrix. In a matrix, the member sits at the top with two legs below, each spawning two more positions down 10 or 15 levels.

Silver members earn 30 cents per person in their matrix. Gold members earn $1. Diamond members earn $2. Volume requirements were mentioned but suspended until February.

Each advertising unit generates a return from AddWallet's "Retail Profit Pool" for 90 days after purchase. This pool consists of revenue from selling units to members. The company does not specify ROI figures, but members report a minimum of 1% daily, up to 2%.

AddWallet pays 75% of the daily return. At least 25% must be reinvested in new units. Affiliates can increase reinvestment up to 100%.

Referral commissions also draw from the Retail Profit Pool, lowering the effective ROI for all participants. Silver members earn 7% on level 1 investments. Gold members earn 7% on level 1 and 5% on level 2. Diamond members earn 10% on level 1 and 5% on level 2.

Members must view seven ads daily through the rotator to qualify for daily returns.

Initial AddWallet membership is free. Monthly fees depend on the number of units purchased, including reinvestment.

The matrix and membership fees operate as a straight pyramid scheme: recruit more people, pay more money, earn more money. These commissions come directly from affiliate membership fees and are paid for recruitment alone.

The "Retail Profit Pool" is funded by members. Calling it "retail" is misleading since only affiliates fund it.

Members invest in units and earn daily returns after completing a task. The task's nature does not matter. What matters is that members continue investing real money and recruiting new investors.

Larger affiliate investments lead to larger returns. The scheme collapses once owed returns exceed new investments, even with the forced 25% reinvestment.

Given AddWallet's apparent connection to World Consumer Alliance, these findings are not surprising. The company claims "thousands" have already joined.

First Wealth Creation Alliance, then World Consumer Alliance, now AddWallet. Ponzi schemes do not rely on luck.