A Leisure Life, a company operating out of Utah, emerged in 2014, offering travel product plans to consumers and affiliates. Its CEO, Kim Rimmasch, presents a notably vague biography on the company's website, which offers little insight into his professional background despite claims of extensive executive experience. The site's listed social media links were non-functional when checked.
Rimmasch appears in a marketing video where he states 33 years in vacation sales. He mentions resort developments in Utah, Wyoming, and along the Pacific coast. He describes a career path from salesman to vice president, eventually leading multiple companies. No prior involvement in multi-level marketing could be found, suggesting this venture marks his entry into the sector.
A Leisure Life sells "product plans" that provide access to travel discounts. Retail customers pay an initial $49, followed by a $27.99 monthly fee. The company's marketing focuses on affordable timeshare condos and hotel bookings, asserting access to 140,000 hotels globally, major cruise lines, and various excursions.
Affiliates face higher costs. A Basic membership requires $99.99 upfront and $59.99 each month. The Premier membership costs $499.99 initially and $99.99 monthly. The company website also mentions a "merchandise selection from hundreds of brand names at wholesale pricing," but provides no further details. The compensation plan does not include any commissions tied to this merchandise, so it appears to be an unfulfilled claim.
Retail commissions are straightforward. Selling a membership earns the affiliate $10 monthly. An upline member, if at Emerald rank or higher, receives an additional $2. A residual $4 commission goes to the affiliate, with $1 to their upline, continuing as long as the customer maintains their monthly payments.
Recruitment commissions pay significantly more. The company structure includes seven ranks, each tied to a point system. An Affiliate membership, valued at $65, generates 65 points. A Premier membership, priced at $465, generates 465 points. Achieving Quartz rank, which requires accumulating 465 points, allows an affiliate to earn commissions on new recruits.
Recruiting a Basic affiliate yields a $16 base commission. The system then distributes coded bonuses upline: $5 to an Emerald, $4 to a Sapphire, and $3 to a Ruby, among others. Triple Diamond affiliates receive five separate $1 payments. Recruiting a Premier affiliate generates a $115 base commission. Upline bonuses for Premier recruits are substantially larger: $33 to an Emerald, $28 to a Sapphire, $23 to a Ruby, $19 to a Diamond, $14 to a Double Diamond, $9 to a Triple Diamond, and four additional $5 payments to other Triple Diamonds. Out of the $465 Premier fee, $261 is paid out as recruitment commissions.
Monthly affiliate fees are also commissionable, paid through a unilevel structure spanning ten levels. Basic affiliates earn on five levels, with 2% on levels one and two, 4% on levels three and four, and 5% on level five. Premier affiliates earn on all ten levels, with 2% on levels one and two, 4% on levels three and four, 5% on levels five through eight, and 4% on levels nine and ten.
A matching bonus applies to downline earnings. Basic affiliates receive a 10% match on two levels. Premier affiliates get 10% on three levels, and 5% on levels four and five. The Differential Override is vaguely described as a percentage bonus linked to total accumulated Group Volume, ranging from 1% at 10,000 GV to 10% at 5 million GV. It remains unclear whether this bonus is calculated monthly or over a lifetime.
The Dream Incentive offers cash bonuses at specific Group Volume milestones. An affiliate reaching 250,000 GV receives $25,000. Hitting 10 million GV awards $1 million. A portion of these bonuses is allocated to the affiliate's "top 10 sub-affiliates," though the ranking method for these sub-affiliates is not specified.
The official compensation plan document contains internal contradictions. Most of the text links commissions to membership tiers, either Basic or Premier. However, a chart near the end of the document lists ranks such as Regional Vice-President and Executive Vice-President that are not mentioned elsewhere in the plan, suggesting an outdated version may have been partially included.
The distinction between a Basic and Premier affiliate membership primarily lies in income potential, not in enhanced travel perks. A Leisure Life's website explicitly states, "Our revenue stream is from the active monthly membership fees." This means the company's income derives from membership payments, not from the booking of travel, cruises, or hotel stays.
Retail customers pay $27.99 monthly, while Premier affiliates pay $99.99 and Basic affiliates pay $59.99. The majority of the company's revenue originates from affiliate fees. Recruitment commissions also significantly overshadow those from retail sales. The compensation structure imposes no requirement for affiliates to sell to retail customers; commissions can be earned solely through recruiting new affiliates.
Premier affiliates pay an initial $465, significantly more than the $49 paid by retail customers. While the company labels both as "product plan" purchases, $261 of the Premier fee is immediately disbursed as recruitment commissions. This leaves $204 for the company, still four times the retail price. The additional $155 paid by Premier affiliates supposedly buys a "Concierge Travel Suite Plus" and a "World Views Package," neither of which are explained anywhere on the company's website. If these were legitimate, superior travel services, they would logically be offered to retail customers, not exclusively to affiliates paying hundreds more.
The pay-to-play model is inherent in the system. An affiliate's income potential depends on their chosen membership tier, Basic or Premier, rather than their sales performance. This reverses the standard business practice where commissions typically correlate with sales volume, not personal spending. Access to discounts alone does not constitute a tangible product; it functions as a gateway to a list. When most users are affiliates primarily focused on earning commissions through recruitment, the arrangement resembles a pyramid scheme.
Retail customers can lower their monthly fee to $7.99 by referring four new customers. This incentive helps retain retail clients but does not alter the fundamental affiliate incentive structure. Affiliates have little motivation to pursue retail sales when recruitment offers ten times the financial reward.
Consumers considering A Leisure Life should question how many retail customers their upline has signed compared to affiliates. They should also ask about the retention rate of retail customers. Understanding the real difference between Basic and Premier membership beyond income potential is crucial. The business model prioritizes income opportunity over genuine travel services.