Peter Jensen, founder of 1044Pro, requires all affiliates to buy a $60 box of Karbolyn energy bars monthly, a practice critics say creates a recruitment-driven income stream. Jensen's company, launched around August 2020, conceals its ownership on its official website, though Jensen publicly claims the founder role on Instagram. The domain "1044pro.com" was privately registered on July 29, 2020.

Jensen maintains a history with multi-level marketing ventures that have drawn scrutiny. He founded RE247365, a pyramid scheme that ceased operations in 2014. His LinkedIn profile also lists him as a Master Distributor for Direct Cellars, a wine MLM that collapsed in October 2019. Before 1044Pro, Jensen served as a "spokesperson/consultant" for isXperia starting in October 2018 and joined IdentityUSA in April 2020, before those engagements evidently concluded.

1044Pro markets a "performance enhancement lifestyle bar," claiming it offers anti-aging, detox, immune booster, and electrolyte benefits, all powered by Karbolyn technology. Dr. Jeff Golini, founder of All American Pharmaceuticals, is cited as the bar's inventor for 1044Pro. Karbolyn is broadly promoted as a "fast-acting, long-lasting, high-performance compound" engineered for rapid energy delivery. A box of 15 bars sells for $60.

The company's compensation plan pays affiliates to sell these Karbolyn bars to retail customers. However, the plan mandates that every affiliate purchase a box of 15 bars each month. This monthly purchase generates commissions when affiliates recruit others who also commit to the same required autoship. Affiliate membership costs $349 upfront, followed by the $60 monthly product purchase.

Affiliate ranks, named Pro1, Pro2, and Pro3, depend on recruiting other affiliates and, for higher ranks, acquiring retail customers. To qualify for a rank, both recruits and retail customers must order at least one box of bars monthly. For example, a Pro1 affiliate needs only to recruit and maintain three other affiliates, with no retail customer requirement. Recruitment commissions pay $50 per new affiliate, plus a free box of bars. Retail commissions are $20 for initial orders and $15 for subsequent monthly autoship orders.

Residual commissions operate on a binary compensation structure, where affiliates earn 10% to 20% of the sales volume from their weaker team side, depending on their rank. Sales volume accrues from retail customer orders (20 BV) and new affiliate recruits (150 BV). Affiliate autoship orders likely contribute 20 BV, though the plan does not explicitly state this. The pay period length remains undisclosed.

This structure creates a heavy reliance on affiliate autoship, raising concerns about the scheme's legitimacy. An income disclosure statement from 1044Pro for August 3 to December 31, 2020, reported that 82% of affiliates earned an average of $7 per month. This figure suggests that most participants do not cover their mandatory monthly product costs, let alone the initial $349 membership fee. If retail sales were genuinely driving income, average earnings would likely be higher, given the $20 initial retail commission.

Further investigation reveals a direct connection to EFX Sports, which sells its own "Karbolyn Energy Bar" featuring Dr. Jeff Golini in promotional materials. The EFX Sports bar, which has identical nutritional information to the 1044Pro product, costs $29.99 for 12 bars. 1044Pro charges $60 for 15 bars, a difference of approximately $1.50 more per bar for what appears to be the same core product. 1044Pro's packaging lists additional benefits like anti-aging and detox, which EFX Sports does not claim, but the nutritional panels remain identical.

Beyond the product and compensation structure, 1044Pro's branding incorporates unusual elements. The company's website features extensive Pickleball imagery, a paddleball sport, without explaining its connection to energy bars. The name "1044Pro" is justified through "angel number" numerology, described as signifying "a new beginning, a change in your life and you will have to work hard with determination to cope with it." The company's FAQ section reuses this explanation for the meaning of "PRO" in its name.

The mandatory monthly purchase requirement for affiliates, coupled with low reported earnings and a compensation plan heavily favoring recruitment, aligns with the characteristics of a pyramid scheme under the Federal Trade Commission Act. Such schemes prioritize recruitment over genuine retail sales, making them illegal in the United States. Consumers considering involvement in 1044Pro should exercise extreme caution.