Worth Unlimited launched in 2011, rebranding United First Financial, a company that began in Utah in 2006. The relaunch involved renaming its core debt consolidation tool, the Money Merge Account, to the Worth Account. Spencer Clawson became the new CEO, replacing P. Thomas Chester, as the company also adjusted its compensation plan.
United First Financial, known as UFirst, was co-founded by Skyler Witman, Matthew Lovelady, Jonathan Bonnette, and John Washeko. Witman and Washenko previously launched the mortgage company Accelerated Equity in the 1990s, where they first marketed the Money Merge Account program. Lovelady and Bonnette joined in 2006, leading to the formation of United First Financial. CEO Spencer Clawson's background includes executive management training and coaching, having served as CEO of Innolect Inc.
The Worth Account product claims to reduce the time it takes to pay off debt, thereby lowering interest payments. It reportedly uses financial strategies employed by the banking industry to eliminate debt and build wealth. The program analyzes a user's personal financial situation 24 hours a day, seven days a week. It aims to maximize cash flow, accelerate debt payoff, and build cash reserves without requiring refinancing or changes to a user's current budget. Users log in for about 10 minutes monthly and follow prompts.
Specific details on how the Worth Account achieves these results remain undisclosed. Worth Unlimited members direct prospective customers to a company sales team. This team then runs financial projections and attempts to finalize sales. Neither Worth Unlimited members nor customers receive information on the product's operational mechanics.
Worth Unlimited offers only the Worth Account, available in three versions: Gold for those without a mortgage, Platinum for those with one or two mortgages, and Platinum+ for clients with three to nine mortgages. The cost of each product varies, calculated as 0.5% to 3% of the projected interest savings determined by Worth Unlimited's sales coaches. The previous Money Merge Account had a flat fee of $3,500. There is no stated price cap for the Gold plan. However, Platinum plans are capped at $3,495, and Platinum+ plans at $3,795.
Affiliates earn retail commissions ranging from 15% to 30% of the final sale price of a Worth Account. Sales between $0 and $6,000 in a month earn 15%. Sales from $6,001 to $12,000 earn 20%. Sales from $12,001 to $18,000 earn 25%. Monthly sales exceeding $18,001 yield a 30% commission.
Worth Unlimited also pays residual commissions through a unilevel compensation structure. This structure places the recruiter at the top, with directly recruited members forming Level 1. There is no limit to the number of members on Level 1. As Level 1 members recruit, they form Level 2, and so on. Depending on their membership rank, affiliates can earn commissions on sales made by their unilevel team. Supervisors earn 4% on Level 1 sales. Directors earn 6% on Level 1 and 2% on Level 2 sales. Managers earn 6% on Level 1, 4% on Level 2, and 2% on Level 3 sales. Branch Managers receive 6% on Level 1, 4% on Level 2, 2% on Level 3, and an additional 2% on all unilevel team sales, reportedly down infinite levels. The company's compensation plan material does not specify the qualification criteria for each Worth Unlimited membership rank. The company website also lacks this information.
Joining Worth Unlimited costs a flat fee of $149. This fee allows members to participate in the company's compensation plan. A corporate agreement between Worth Unlimited and Market America prevents Market America members from being recruited into Worth Unlimited.