Truvy began as TruVision Health, a Utah based MLM company launched in 2014.

Initially heading up TruVision Health were co-founders Boyd Wathen and David Brown.

The two are credited as the creator of
Plexus’ established “pink drink” product
, Slim.

The pair had a falling out with Plexus, which initiated TruVision Health’s launch.

Wathen appears to have left the company on or around 2018 to launch
Tavala
(now
Viiva
).

Rather than provide corporate and management information, Truvy’s “about us” section of their website is a marketing pitch.

I had to run a web search to get to Truvy’s “meet the team” website page. I went back and checked Truvy’s homepage, and as far as I can tell this page isn’t linked.

As per the information provided, Truvy was co-founded by David Brown and Shawn Gibson. Gibson is also credited as a TruVision Health co-founder.

Since launch, TruVision Health has had two run-ins with the FDA.

The first was in September 2015 and pertained to the use of illegal ingredients in TruVision Health’s products.

In November 2017, the FDA sent TruVision Health a
manufacturing violations warning letter
.

Following an earlier inspection in May, the FDA found

serious violations of FDA’s Current Good Manufacturing Practice (CGMP) in Manufacturing, Packaging, Labeling, or Holding Operations for Dietary Supplements.

These violations cause your dietary supplement products to be adulterated within the meaning of … the Federal Food, Drug, and Cosmetic Act … in that the products have been prepared, packed, or held under conditions that do not meet CGMP requirements for dietary supplements.

Further, a review of the product labels collected during the inspection, and a review of your website, identified serious violations of the Act and applicable regulations.

As I understand it there hasn’t been any followup action, meaning TruVision remedied the FDA’s findings.

As to why TruVision Health recently rebranded to Truvy, a May 20th press-release states;

This is a much needed “makeover” for the future of Truvy. The name Truvy retains the beloved “Tru” part of the previous brand, but is softened, and shortened with the added “vy” (meaning to compete).

It’s softer, hipper and a whole lot easier to remember than TruVision Health.

Read on for a full review of Truvy’s MLM opportunity.

Truvy’s Products

While Truvy has a robust product range, the company fails to differentiate retail customers from recruited affiliates.

How does my account get upgraded to an Associate?

Anytime you enroll someone or someone in your downline places an order your account will be automatically upgraded to an Associate and eligible to earn commissions and bonuses.

As per the above, taken from Truvy’s compensation plan, everyone who signs up for a Truvy account is an affiliate (more on this in the conclusion section below).

Truvy markets a range of products spanning weight loss and general wellness.

The company’s flagship weight loss roduct shares the same na

🤖 Quick Answer

What is Truvy's company background and founding history?
Truvy originated from TruVision Health, a Utah-based multi-level marketing company established in 2014 by co-founders Boyd Wathen and David Brown. Both creators previously developed Plexus' "pink drink" product called Slim before launching TruVision Health following their departure from Plexus. Wathen subsequently left around 2018 to establish Tavala, now operating as Viiva.

Why is Truvy's website "about us" section considered insufficient for corporate information?
Truvy's "about us" webpage functions primarily as marketing material rather than providing substantive corporate and management details. The company's "meet the team" page lacks direct accessibility from the homepage, requiring external web searches for users seeking leadership information and organizational structure details.

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