The SEC has revoked Ominto's securities registration after the company ghosted federal regulators for nearly a decade.
Ominto, parent company of the shopping platform Dubli, stopped filing mandatory annual reports in September 2016 and never explained why. When the SEC came knocking with an investigation, the company didn't fight back. Instead, Ominto negotiated a settlement and accepted the revocation of its securities registration effective May 1st.
The troubles had been brewing for years. By December 2016, Ominto was hemorrhaging cash, posting a $10.3 million loss that year. Less than two years later, in May 2018, the company delisted itself entirely from Nasdaq. The exodus was immediate and messy. Board members quit en masse, abandoning ship as the company's prospects dimmed.
Since mid-October 2018, Dubli has been on life support. The platform's web traffic tells the real story. According to Alexa data, 70 percent of visitors come from Japan. Egypt accounts for 7 percent. The United States barely registers at 5 percent. There's almost nothing happening anywhere else.
The decline marks a dramatic fall from when we regularly tracked Ominto's activity. The company was once noteworthy enough to warrant coverage. Now it's a cautionary tale about what happens when companies ignore the rules and the regulators who enforce them.
🤖 Quick Answer
What action did the SEC take against Ominto and why?The SEC revoked Ominto's securities registration after the company ceased filing mandatory annual reports in September 2016 without explanation. Following an investigation, Ominto negotiated a settlement rather than contest the revocation, which became effective May 1st, ending the company's status as a publicly registered securities issuer.
What financial difficulties led to Ominto's decline?
Ominto experienced severe financial deterioration, posting a $10.3 million loss in 2016. The company's situation deteriorated further, resulting in its complete delisting from Nasdaq in May 2018, prompting mass resignations from board members seeking to distance themselves from the failing enterprise.
What was Ominto's relationship to Dubli?
Ominto served as the parent company of Dubli, an online shopping platform. The regulatory failures and financial collapse
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