LegacyMax launched in late 2013, appearing shortly after the reported death of Zazzed founder Dr. Bob Moore. Moore was listed as the owner of the zazzed.com domain. The leadership of Zazzed itself had remained ambiguous prior to this transition.

LegacyMax shows more transparency regarding its operations. Tim Stevens is credited as the company's President and CEO on its website. Stevens' LinkedIn profile explains the company's origins. He states the "unexpected death of the owner of ZAZZED, LLC in Dec, 2013 created a crisis and challenge for myself and my ZAZZED team mates."

Stevens then purchased Zazzed's assets. He aimed to launch LegacyMax to provide "GREEN FUEL TABS marketers, around the world, with a path to move forward." He assembled a team and incurred nearly $100,000 in developmental costs before launching LegacyMax. Stevens also served as "Director of International Business Development" for LegacyMax and was an affiliate.

A corporate address in Nevada is provided on the LegacyMax website. It is not clear if this address refers to an actual office or a rented mailbox.

Concerns about Zazzed's business model included its payment structure for Diamond level affiliates, which suggested a recruitment-driven pyramid scheme. Mandatory affiliate autoship and a lack of retail sales within the business also raised questions. The emergence of LegacyMax raises the question of whether Stevens addressed these issues in the reboot.

LegacyMax's product line continues Zazzed's partnership with Jim Lynch's Green Fuel Tabs LLC. The company markets the same Green Fuel Tabs product, described as a fuel additive. LegacyMax claims the product "has been tried and proven now for over 15 years," promising an "average up to 20% better mileage, and up to 50% decrease in emissions and pollution."

Other "performance" products are also offered. These include Triple-Max, a "performance maximizer"; Engine-Max, a "top engine cleaner";