There is no information on the Go Luck website indicating who owns or runs the business.

The Go Luck website domain (“ezgoluck.net”) was registered on the 14th of October 2015, however the domain registration is set to private.

Despite the Go Luck website being entirely in Chinese, Alexa surprisingly estimates that over half of the traffic to the domain originates out of France.

Various Go Luck affiliate marketing presentations cite the company’s headquarters as Hong Kong (China), which is likely where the admin(s) of Go Luck are operating from.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

The Go Luck Product Line

Go Luck has no retailable products or services, with affiliates only able to market Go Luck affiliate membership itself.

The Go Luck Compensation Plan

The Go Luck compensation plan sees affiliates invest at least $1000 on the promise of a ROI.

Funds invested into Go Luck are matched with “vouchers”, which are then converted into “Alcoins”.

Alcoin is a pseudo-cryptocurrency Go Luck use to track affiliate investment. The company arbitrarily assigns a value to each Alcoin point, with affiliates able to convert their Alcoins back into cash based on this value.

Alcoin is not publicly traded, it is only traded internally within Go Luck. The current value of an Alcoin within Go Luck is around 50 cents US.

25% of all Alcoin withdrawal requests 
must
be re-invested back into more Alcoin points. Go Luck affiliates are also capped from withdrawing a maximum 5% of invested funds at any given time.

Residual commissions are available on invested funds by a downline, paid out via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The binary team starts with two positions, with each splitting into another two positions each to make up the second level of the binary team.

In this manner the binary team expands down a theoretical infinite depth.

Positions in the binary team are filled via recruitment of new Go Luck affiliates. Investment volume is tracked on both sides of the binary, with affiliates paid a percentage of funds invested on the weaker binary side.

Specific details on what percentage Go Luck pay out or how frequently were not publicly available at the time of publication.

Joining Go Luck

Affiliate membership with Go Luck is tied to a minimum $1000 investment in Alcoin points.

Conclusion

China… amber… Ponzi points and a pseudo cryptocurrency. Haven’t we been down this path before?

USFIA launched in 2013 and was pitched to primarily Chinese investors in China and the US. Secondary markets existed across southeast Asia (the Chinese community in Singapore in particular).

USFIA operated GemCoin Ponzi points
, which were purportedly backed by, you guessed it, amber.

On the 22nd of September 2015 the SEC shut down USFIA.

🤖 Quick Answer

Who owns and operates Go Luck?
Go Luck provides no transparent information about ownership or management on its website. The domain ezgoluck.net was registered privately in October 2015. The company claims headquarters in Hong Kong, China, though official registration details remain undisclosed, raising concerns about organizational legitimacy and accountability.

What is the geographic distribution of Go Luck's web traffic?
Despite the Go Luck website being exclusively in Chinese, Alexa analytics indicate that over fifty percent of domain traffic originates from France, suggesting a significant user base in Western Europe despite the language barrier and stated Asian headquarters location.

Does Go Luck offer retailable products or services?
Go Luck maintains no retailable products or services for customers. The business model relies exclusively on affiliate recruitment and marketing presentations, with no tangible goods or legitimate services supporting the compensation structure or financial operations.

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