A class-action filed back in June accuses Family First Life of selling dud leads.
Class Plaintiffs in a June 3rd California class-action complaint are Greg Birch and David Doehring.
Named Defendants are Family First Life and President Shawn Meaike.
A Second Amended Complaint, filed on August 9th, added class Plaintiff Michael Borish to proceedings.
Birch joined Family First Life in October 2018
Doehring joined Family First Life in May 2021
Michael Boris joined Family First Life in November 2020
The Second Amended Complaint also adds Family First Life Board Member Andrew Taylor as a Defendant.
As detailed in BehindMLM’s published
Family First Life review
, the company’s business model revolves around selling insurance leads to “Agent” distributors.
Family First Life’s basic business model is sign up, purchase leads and sell life insurance policies.
The leads are purportedly provided through third-parties, with Meaike claiming Family First Life doesn’t get involved.
As previously stated, the Class Complaint alleges these leads are duds.
The following is quoted from the Class Complaint (emphasis mine);
FFL markets itself as a superior IMO (Insurance Marketing Organization) over others because it has access to, and can provide its Agents with “exclusive,” “instant” leads that are “newly generated” and have “never been used”.
FFL would also sometime(s) characterize these leads as being “fresh”.
FFL characterizes and represents to its Agents that the leads are of high quality because they compromise of consumers who need insurance products, and who have yet to be solicited by anybody else to purchase such products.
Thus, Agents purchasing these leads are led to believe they are the first person to be contacting a consumer who has requested insurance products, like the products sold by FFL.
FFL sells these “exclusive,” “instant,” and “newly generated” leads to its Agents at a premium price. FFL even offers discounts on these leads to induce Agents to purchase them.
Based on FFL’ s representations, Agents will spend hundreds, if not thousands of dollars purchasing the leads, believing them to be people in dire need of insurance who have yet to be contacted.
On information and belief,
FFL earns approximately three (3) to four ( 4) million dollars a week on selling these leads.
However, the representations made by FFL are false. In truth, the leads are not “newly generated,” nor are they “instant.” Nor are the leads “exclusive,” “never been used,” or even “fresh.”
Instead, the leads have been recycled several times over. For instance, the same leads would be resold to Agents in the same downline or crossline.
Most often than not, the prospective customer’s contact information provided by the leads are incorrect because the phone numbers are out of service, or the email addresses are invalid.
And when the Agent happen to have valid contact information from these so-called “instant” leads, the alleged prospective customer would often
🤖 Quick Answer
What is the subject of the Family First Life class-action lawsuit filed in June?The class-action lawsuit filed in June alleges that Family First Life engaged in selling defective leads to its distributor agents. The complaint was initially filed by plaintiffs Greg Birch and David Doehring in California, with Michael Borish added through a Second Amended Complaint filed in August.
Who are the named defendants in the Family First Life class-action case?
The named defendants include Family First Life as a company, President Shawn Meaike, and Board Member Andrew Taylor. These individuals and the company are accused of fraudulent business practices related to lead sales to agent distributors.
How does Family First Life's business model operate according to the lawsuit?
Family First Life's business model centers on selling insurance leads to independent agent distributors. Agents pay for access to these leads as part of their participation in the
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