Brandi Snow, CorVive's Director of Customer Support, confirmed on April 5, 2025, that the company no longer operates under a multi-level marketing (MLM) model. CorVive has transitioned to a direct-to-consumer (DTC) business, having abandoned its previous MLM compensation plan over the past two years.
The company's website now outlines a single-level commission structure. Affiliates receive a unique link upon signup to promote the brand. Any order placed through that link credits the affiliate, who then earns a 20% commission on the sale. The updated model removes recruitment-based compensation.
CorVive's website provides no information about who owns or runs the business. The company's domain was privately registered on January 19, 2018. But CorVive affiliates often name Jeremy Fouts as the founder and CEO. Fouts promotes CorVive on his social media accounts. He does not appear on the official company website.
Fouts was a Crown Diamond in Genesis Pure before founding CorVive, according to his LinkedIn profile. Genesis Pure launched as an MLM company in 2009. Lindsey Duncan served as its founder and CEO. Duncan also held the title of "head formulator" for Genesis Pure's products.
ScamTelegraph reviewed Genesis Pure in 2013. The review raised concerns about pay-to-play revenue-sharing practices within the company. Legal troubles followed Duncan. In 2014, the Texas Attorney General sued Lindsey Duncan for fraud. The Federal Trade Commission later fined him $9 million.
Despite Duncan's damaged reputation, Genesis Pure continued operating under the name Live Pure. Jeremy Fouts left the company by August 2017. He had marketed his own branded "leadership training" on YouTube up until a year prior to the launch of CorVive.
CorVive originally offered a range of nutritional supplements branded as "Ach13ve". Products included Cor Bolic, described as "loaded with powerhouse natural ingredients," and Cor Renew, which claimed to have "perfected the way that the body should properly eliminate waste." Other products were Cor Powder, a "grass-fed whey protein," Cor XLR8, a "keto + fuel energy drink," Cor NRG, an "energy + focus drink," and Hydr8, an "endurance drink mix." CorVive did not provide retail pricing for these products on its public website.
CorVive's original MLM compensation plan included retail commissions and several performance-based bonuses. Residual commissions, both downline and retail, paid out through a unilevel compensation structure. To qualify for commissions, an affiliate had to generate and maintain 100 PV (Personal Volume) over a rolling 28-day period. This PV represented sales volume generated by direct sales to retail customers.
The company's shift away from this model follows a trend of direct selling companies adjusting practices in response to increased regulatory scrutiny. Lindsey Duncan's $9 million FTC fine remains a notable example of such enforcement.