BBC journalist Ellie Flynn has gone undercover as part of an investigation into Younique and Nu Skin.
Flynn’s documentary, titled “Secrets of the Multi-Level Millionaires”, examines the success of both companies in the UK.
In doing so, it is inadvertently revealed that retail sales appear to be virtually non-existent.
I don’t want to give too much away as it’s worth a watch, but I will go over the two highlights of the documentary for me.
At certain points in the documentary Flynn (right) goes undercover at Younique and Nu Skin events.
What she realizes is, after signing up, is that the focus quickly switches from a retail pitch to recruiting.
States one Younique affiliate in a marketing video;
RITA, R-I-T-A; recruiting is the answer.
And you
will not
become a six or seven-figure earner if you don’t build a team.
You can’t do that just on selling. You can’t, it would kill you laughter
Flynn herself tries to retail Younique products and hits an exhaustive brick wall.
As far as I was aware, this was a company where I’d be selling some makeup on Facebook.
And now suddenly I’m being told if I want to make real money and make a real success of this business, I need to try and recruit a load of people to my team.
At an official Nu Skin training event held in the UK, Blue Diamond Tayla Blue tells the affiliate audience;
So a lot of people get confused with this business… because it is a beauty business they think they’ve got to sell products.
But actually this is a recruitment business.
The actual bones behind this business is in recruiting, so that’s actually bringing people into the business.
That is where the big money comes from.
At another Nu Skin training event, an unidentified speaker tells the audience;
It’s all about recruiting, okay? Because the recruitment is gonna give you these high incomes.
It’s about us doing a little bit. In fact, I’ve only ever used products. I don’t even like retailing product.
One idea Flynn explores is the cult like behavior often exhibited by MLM companies and their distributors.
At the center of this mentality are the companies owners and management.
In footage from an official Younique UK event, CEO Derek Maxfield is compared and grouped in with Martin Luther King, Nelson Mandela, Princess Diana, Abraham Lincoln
and Jesus Christ.
Princess Diana, don’t we all love her?…
…and last but not least, Jesus Christ… and there’s one more person that I want to talk about. That I think comes definitely under this category (of people).
You all might know him, I love him dearly.
Derek Maxfield. What a guy! I love him!
Other themes explored in Flynn’s documentary include
disturbing aspects of “mindset training” associated with MLM opportunities;
similarities between MLM companies and the Mormon church;
what is actually marketed by MLM companies; and
predatory targeting of women on social media, in particular new or expectant young mothers.
Towards the end of the documentary Flynn approaches
🤖 Quick Answer
What did BBC journalist Ellie Flynn investigate regarding Younique and Nu Skin?Ellie Flynn conducted an undercover investigation into Younique and Nu Skin's operations in the UK, documented in her documentary "Secrets of the Multi-Level Millionaires." The investigation revealed that retail sales were virtually non-existent and that company focus shifted from retail pitches to recruiting new affiliates after signup.
How do Younique and Nu Skin prioritize recruitment over retail sales?
Both companies emphasize recruitment as the primary income avenue for affiliates. The documentary demonstrates that during company events, the focus quickly transitions from retail sales pitches to recruiting new members, with company representatives explicitly stating that recruitment is essential for achieving significant financial returns.
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