AdvanX3 offers no transparency regarding its leadership, despite naming Loren Taylor as company President. The company website cites "four executive professionals with a combined experience of over 60 years in the direct sales industry" but provides no names. AdvanX3 lists a Washington state address, but the domain registration, active since April 25, 2012, remains private.
Taylor is credited with "vast experience in sales via technologically advanced Internet marketing" and creating over 35 successful internet marketing companies. AdvanX3 does not clarify if Taylor is one of the four unnamed executives. Taylor's online MLM history is limited. He wrote an eZineArticles piece in June 2012, identifying himself as a writer for the "NetworkMarketingElite" blog. This blog also uses private domain registration and lacks ownership information. It appears to be a marketing spam site.
An entry for EPXBody on NetworkMarketingElite includes affiliate links for a "taylor" listed as an anonymous "team leader." The NetworkMarketingElite homepage features an advertisement for "TenDollarCar," which shares similarities with AdvanX3. This ad claimed TenDollarCar was "launching now." Clicking the ad led to the same welcome video used on the AdvanX3 website.
The TenDollarCar domain was registered on August 23, 2011. Loren Taylor owns this domain, and it lists the same Washington address as AdvanX3's corporate headquarters. TenDollarCar launched in 2011 under Taylor and later ceased operations. Taylor then promoted EPXBody and TenDollarCar through NetworkMarketingElite. He has since returned with AdvanX3, which recycles the $10 monthly concept, but without the raffle tickets. Taylor appears to own AdvanX3. The existence of the "four executive professionals" remains unconfirmed.
AdvanX3 does not sell retailable products. Members only market membership itself. Membership includes an appetite suppressant chewing gum called "GumPlus Hoodia," though the website does not specify the quantity provided.
Commissions are paid through a 3x7 matrix structure. The member sits at the top, with three legs branching out on Level 1. Each of those three branches into three more, continuing down seven levels for a total of 29,523 positions. Positions fill through a member's own recruiting or their up/downlines' recruiting. Each filled position generates a monthly commission based on its matrix level.
Levels 1 and 2 pay 2.5%. Levels 3 to 5 pay 5%. Levels 6 to 8 pay 6%. Level 9 pays 7%. These percentages likely refer to portions of the monthly membership fee, as membership fees are the only revenue source. Base members earn on levels 1 to 5. Deeper levels require recruiting: Level 6 needs 2 recruits, Level 7 needs 4 recruits, and Levels 8 and 9 each need 6 recruits. Unlocking Level 9 also requires a $20 monthly fee upgrade. Recruits must be active and paying members. If a recruit drops out, new recruits are needed to maintain the level.
For every four new recruits, a member receives an additional matrix position placed in the first available spot. This allows for overlapping commissions. Each matrix position operates independently, meaning qualification requirements do not transfer across multiple positions. Basic membership costs $10 monthly. The fee increases to $20 per month to unlock Level 9 commissions.
AdvanX3's YouTube video states, "AdvanX3 is a company that helps you build your own legitimate business by just paying $10 per month." It calls the $10 an "investment" that "can earn an income for you month, after month, after month." The video adds, "We offer a unique way to earn income by simply sharing this business opportunity with others. The more people you involve, the more money you can make on referrals!" It claims, "If you promote this opportunity to three of your friends, and they promote it to three of their friends and this pattern continues for 9 generations, your potential commissions will be tens of thousands each month from your $10 investment!"
Despite the token gum product, AdvanX3 operates as a monthly $10 investment where commissions directly depend on recruiting others to pay the same monthly fee. This structure is not unique. The administrators place themselves at the top, initiate marketing, and recruitment begins. The scheme collapses when new recruits become impossible to find, and the bottom tier stops paying. Those above stop earning commissions and quit. The FTC website provides resources on identifying and avoiding pyramid schemes.