Zurvita, a multi-level marketing company founded by Mark Jarvis in March 2008, lists "create a company that glorifies God" as one of its three core principles. This explicit religious tie sets it apart from most MLM businesses, which typically separate faith from commercial operations.
Jarvis also appears deeply involved with "Zurvita Ministries," an organization sharing the Zurvita name. He is listed as a director and founder of this ministry, which holds tax-exempt status. The precise relationship between Zurvita Ministries and the MLM company remains unclear. This dual involvement, coupled with the company's stated core principle, blurs the traditional lines between business and religious orientation.
Zurvita Holdings Inc (ZRVT) is a publicly listed company. In August 2010, Zurvita shares traded at 40 cents each. Today, those shares sit at 1.2 cents.
The Zurvita product line includes Zeal, a "healthcare" offering, and "business solutions." Zeal is described as an all-in-one natural nutrition drink. Its ingredient list includes guarana, suggesting it functions as an energy drink, likely with added vitamins.
A 30-day supply of powdered Zeal costs $69.95, or $2.33 per day. Alternatively, 24 single-serve bottles sell for $99.95, which averages $4.15 per serving and does not constitute a full monthly supply.
Zurvita Health Plus functions as an affiliate program for OptumHealth Allies, a subsidiary of United Health Group. It does not provide blanket health insurance. Instead, it offers members reduced rates on various out-of-pocket healthcare services.
OptumHealth Allies gives members access to a nationwide network of over 500,000 practitioners and facilities. Through this network, users can typically save 5-50% on many services purchased out of pocket.