Dag Bergheim Pettersen, CEO of Zinzino, set a company goal of 1 million customers by 2020. The direct marketing firm, launched in 2007, is based in Gothenburg, Sweden. It primarily targets the European market, with Norway accounting for 35% of its total revenue.
Zinzino operates under a parent company structure. Zinzino AB serves as the parent entity, establishing a separate child subsidiary company in each country where it does business. Business activities began in autumn 2007. Its main purpose involves owning and developing direct marketing firms and related ventures.
In 2009, Zinzino Nordic AB was acquired. This happened through a directed issue in kind to its shareholders and a rights issue Zinzino Nordic conducted in December 2009. Zinzino AB gained control of 97% of votes and 92% of capital in Zinzino Nordic AB. By December 31, 2012, the participating interest increased to 93% of capital.
Zinzino AB has been listed on the Aktietorget stock exchange since September 20, 2010. Stock performance showed positive trends, especially in the year leading up to the 2012 annual report. The Group expanded into Estonia and Lithuania in 2011. Latvia and Iceland saw company launches in 2012. These newer subsidiaries are directly owned by Zinzino AB, a change from earlier group structures.
The Zinzino product line focuses heavily on coffee. Rombouts, founded in Antwerpen, Belgium in 1896, manufactures this coffee. Zinzino claims to be "No. 1 in Scandinavia" for its coffee. It markets three ranges: Luxury, Exclusive, and Premium.
Coffee sells in boxes of pods. Prices range from 6.75 EUR for 12 pods of Rombouts Columbia, Grande Reserve, Ristretto, Deca, Brasilia, or Ethiopia coffee. Some Premium blends, like Malongo and Rombouts, cost 8.50 EUR for 12 pods. The company also sells teas for 6-6.75 EUR per 12-pod box. Other items include beverage syrups at 7.50 EUR a bottle, chocolate-based confectionary, espresso machines ranging from 269-1020 EUR, coffee cups, and carry-bags.
The Zinzino compensation plan centers on product purchases. Volume is tracked using credits and points. Affiliates receive payouts through a binary compensation structure. All Zinzino affiliates must meet ongoing monthly commission qualification requirements.