Jon-Petter Holen registered the YourVidaViral.com domain on January 17, 2013, listing "VidaYum c/o Jon-Petter Holen" with a Vestfold, Norway address. The YourVidaViral website itself provides no details on who owns or runs the business.
The VidaYum website shares the same server as YourVidaViral. Its domain registration for vidayum.com is set to private. VidaYum states it operates Cooking With Monkey Production Corporation, which aims to help children learn about health and wellness through entertainment. This concept includes videogames, boardgames, cartoons, and music.
Cooking With Monkey appears to be an unofficial offshoot of Wealth Masters International (WMI). Norwegian WMI affiliates launched it after WMI faced a ban in Norway. A February 2012 post on the Norwegian blog "Pharao's Tomb" provided early details.
Fred Tissington, a close business partner of Kip Herriage, created Cooking With Monkey. Becky Maes and Per Gunnar Hoem were named as advisors. The concept's launch was reportedly scheduled for a WMI seminar in Hawaii. VidaYum itself was slated for a May 2012 launch, centered on "Nutrition – Activity – Nature – Family."
Jon-Petter Holen's LinkedIn profile lists him as an "M3 Master Consultant" at Wealth Masters International. His personal website, jph.no, states he has "recently retired" and "works with Cooking With Monkey." Holen describes Cooking With Monkey as a company building an entertainment platform for children, teaching nutrition, relationships, and active lives.
This suggests VidaYum serves as a marketing arm for Cooking With Monkey. YourVidaViral appears to be a separate MLM opportunity. Those involved trace back to both Wealth Masters International's Norwegian chapter and Cooking With Monkey. Holen's exact role within YourVidaViral remains unclear.