Paul Darby launched YouGetPaidFast in September 2013, operating the scheme under his parent company, Unimax Services, from a stated address in Texas. Affiliates paid $28 to join, with the funds distributed directly among other members.
Darby has used the Unimax Services website, registered in 2006, as a platform for multiple ventures over nearly a decade. These past operations include "The Best Traffic of Your Life", "Save Your Daughters", "Encer Agency", "The Net Millionaires Social Network", and "Websites on TV".
YouGetPaidFast offers no products or services for retail sale. Affiliates can only market the affiliate membership itself. The company bundles a traffic exchange service with membership, but the YouGetPaidFast website provides no public details about this service.
The compensation plan centers on new affiliates paying $28. This payment is split among existing members via money order. Seven dollars goes to the direct recruiter, $7 to that recruiter's upline, and another $7 to the next upline member. After joining, affiliates receive $7 payments from those they recruit, with payouts extending down an additional three levels of recruitment.
Joining YouGetPaidFast effectively costs $28, which members pay to their recruiter and two upline members.
Paul Darby defended YouGetPaidFast against claims of it being a gifting scheme. He stated, "No. Gifting programs are typically ponzi schemes with no product or service offered. The You Get Paid Fast program not only has a product, we have multiple expensive, valuable, wonderful products that are of great value and worth to anyone wishing to make an income online. We are simply a hot business with a killer affiliate program." The traffic exchange service functions as a cover, but the claim that it represents a purchased product is undermined by the peer-to-peer payment structure. Darby holds a position at the top of the YouGetPaidFast compensation plan.