Xooma Worldwide launched in 2005 and co-founded by Dan Putnam, who initially served as President.
Putnam was publicly the head of Xooma until about 2012, went he launched
EPX Body
(weight loss).
In 2014 EPX Body got a reboot as
One80
, with Putnam launching
The Elite Networker
earlier this month.
Whereas EPX Body had a true retail offering, One80 and The Elite Networker have marked a disappointing focus shift to recruitment over retail sales.
Today Xooma Worldwide is headed up by President and CEO, Ron Howell (right).
With over 30 years of diversified leadership experience, Ron Howell is Owner and Chief Executive Officer of Xooma Worldwide with its global headquarters in Hampton, Virginia.
Howell is mentioned in connection with Xooma dating back to 2005, so I believe he was the other co-founder of the company.
He seems to have taken a more public role within the company around the time Putnam launched EPX Body.
(Howell) has distinguished himself in various businesses and held executive positions in various industries including real estate, distribution, national and international sales, wholesale and retail marketing, financial services and has also held Senior VP, President and CEO positions in national and international direct selling companies.
In the early 2000s, Howell was Senior Vice-President at New Vision, who marketed ‘
products that improve pH
‘.
In addition to be slapped by the FTC in 1998 for making
unsubstantiated claims
, New Vision was later involved in a legal battle with
Xango
.
Here’s Rod Cook’s (MLM Watchdog) take on the matter from 2005:
In its May 16, 2005 statement, New Vision suggests that the Patent Office has completed the reexamination of XanGo’s patent (U.S. Patent No. 6,730,333) and that XanGo’s patent is no longer valid. This is reckless and incorrect.
New Vision is promoting misinformation about what is actually in its own mangosteen product. New Vision and Vemma, both owned and operated by Benson Boreyko, sell the same product under different names. On the label for its drink, New Vision claims:
“This . . . formula is made in a base of whole fruit mangosteen juice and pericarp [and] whole leaf aloe vera juice . . .”
In contrast, in court documents filed by New Vision in the patent infringement lawsuit, New Vision claims:
•“New Vision USA’s mangosteen product does not include as an ingredient any juice of any kind much less juice from fruit of a Garcinia mangostana L. tree . . .”
•“Aloe vera juice is not an ingredient of New Vision’s mangosteen product.”
•“Defendants do not know, and therefore deny, that New Vision USA’s mangosteen product
contains as an ingredient any pericarp, much less pericarp processed or ground from whole fruit pericarp.”
•“Defendants believe, but do not know, that the fruit from which the powder compound is extracted comes from the species of Garcinia mangostana L.”
New Vision is saying one thing in court and another on its product label. How can New Vision claim th
🤖 Quick Answer
When was Xooma Worldwide founded and who were its key founders?Xooma Worldwide was established in 2005 and co-founded by Dan Putnam, who served as President during the company's initial phase. Ron Howell, currently CEO, has been associated with the organization since its inception and brings over thirty years of diversified leadership experience to the role.
What business ventures did Dan Putnam launch after his tenure at Xooma?
After stepping back from Xooma's presidency around 2012, Dan Putnam launched EPX Body, a weight loss product line. EPX Body was subsequently rebranded as One80 in 2014, and Putnam also introduced The Elite Networker, expanding his entrepreneurial portfolio within the network marketing sector.
How has Xooma Worldwide's business model evolved over time?
Xooma
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