Chris Sannella, identified as CEO of XB-Fit, faced two arrests in Florida last year. Seminole County authorities arrested Sannella in July on an "OUT OF COUNTY WARRANT – B." A second arrest followed in August for withholding child support.

XB-Fit's website currently directs users to "Visit this section soon!" on its About Us page. Promotional videos, however, name Sannella as the company's chief executive. Operating under the "XB-Fit All Natural" brand, the company launched in June 2009 with an energy drink as its initial product. Since then, XB-Fit has expanded into nutritional supplements and "all natural food." No online information details Sannella's prior involvement in multi-level marketing before 2009.

XB-Fit offers three primary product categories for retail. Its "All Natural Food" line partners with Mooresville Meat Center. The company describes this offering as "all-natural gourmet food" and claims it includes "the highest quality meat, poultry and seafood available in the world." Meat packs range from $49 to $99. For example, a $99 package includes twenty-four 4-6oz boneless chicken breasts, twenty-four chicken drumsticks, and two JUMBO chicken breasts. Shipping and handling costs extra. XB-Fit ships within the US, dispatching orders on Mondays or Tuesdays for week-end delivery, with west coast orders shipping only on Mondays.

The weight loss category includes two products: XB-Fit Xtreme Lean Metabolic Boost with Fucoxanthin, and XB-Fit Xtreme Lean Cleanse & Control with Acai & Hoodia. Both are sold together in a $99 pack. XB-Fit's nutrient supplement is a 30-day supply, packaged in two 16oz bottles, priced at $65. The "All Natural Nutritional Energy Drink" costs $65 for a case of 24 cans, each 250ml.

XB-Fit's compensation structure provides members with a 25% commission on all retail sales. These sales occur through a replicated storefront website provided by the company. A "Fast Start Bonus" is also part of the plan. The compensation details continue with a Fast Start Bonus, though specifics beyond its mention were not provided.