The Womsta app, launched in August 2013, operates as a deal network. Founders Warren and Wendy Hickey based the company in Queensland, Australia. The company has not clarified its corporate or management structure beyond the founders' names.
Warren and Wendy Hickey began their multi-level marketing careers with Monavie in January 2009, reaching the "Diamond Executive" rank. Wendy Hickey's LinkedIn profile indicates her participation in Monavie until January 2013. Warren Hickey left Monavie in December 2011. Warren Hickey also worked as an affiliate for Numis Network from December 2011. Womsta marks the Hickeys' first venture into MLM management.
Womsta offers a mobile app designed for consumer savings and merchant promotions. The app's retail offering includes "deal credits," which consumers use to redeem discounts from merchants. The Womsta app installs free, and each download provides five complimentary deal credits. Additional credits sell in packages: five credits for $6.50, ten credits for $9.75, and twenty-five credits for $16.25. Users can also earn deal credits by sharing deals across Facebook, Twitter, email, or SMS.
The Womsta compensation plan pays affiliates for selling deal credits and recruiting merchants to the network. The company defines nine affiliate membership ranks. These ranks include Associate (entry level), Bronze (one personal recruit), Silver (two personal recruits), Gold (four personal recruits), and Executive (six personal recruits, one of whom must be Gold).
Higher ranks require more recruits and specific downline achievements. A Director must recruit eight affiliates, including one Executive. A 1 Star Director needs twelve recruits, including one Director. A 2 Star Director requires twenty recruits, with one 1 Star Director among them. The highest rank, 3 Star Director, demands twenty-four recruits, with two holding the 2 Star Director rank.
Womsta pays a 30% retail commission on all deal credit packages purchased by an affiliate's retail customers. The company pays residual commissions solely on purchases made by other affiliates. To reach the top rank of 3 Star Director, an affiliate must recruit at least 24 new affiliates, including two who have attained the 2 Star Director level.