Wealth Masters International has officially postponed the launch of its 'PURE' health and nutrition product line until September 2011, ScamTelegraph reports. The company initially slated the product for a first-quarter 2011 release, with specific reasons for the delay remaining undisclosed.
Late last year, Wealth Masters International announced plans to expand its business into nutrition, insurance, and finance. The WMI Health and Nutrition division was intended to offer members affiliate opportunities to market advanced anti-aging technologies, with an initial launch targeted for the first quarter of 2011.
After months without official updates, Wealth Masters International confirmed the delay of its 'PURE' product line at its recent Puerto Rico M2 conference. The launch, originally set for the first quarter, is now scheduled for September of this year. The company cited a commitment to "getting it right" over rushing to market as the official reason for the postponement.
Further details released indicate that 'PURE' will encompass nine wellness divisions and will be led by Deanna Latson, described as a longtime WMI alliance partner. Latson, who operates gotohealth.com and has been involved in health and wellness education since 1997, has a history of speaking at various multi-level marketing conferences, including Liberty League International (now Polaris Global), Lifepath Unlimited, and Wealth Masters International events.
While specific products for the 'PURE' line have not been publicly disclosed, a potential preview of its offerings might be inferred from Latson’s personal online store. It suggests a focus on naturopath-related health and wellness products, aligning with Latson's ongoing pursuit of a Naturopathic Doctor Degree.
The introduction of 'PURE,' alongside the Opes partners initiative, was previously observed as a potential shift for Wealth Masters International, moving away from its traditional model of providing education and requiring members to find their own affiliate opportunities. This strategic pivot gained particular relevance following the Norwegian Gaming Board's declaration that Wealth Masters International constituted a pyramid scheme.
The announcement of the 'PURE' product line initially occurred approximately one month after the Norwegian Gaming Board's finding. At that time, Wealth Masters International was aware of the investigation, having reportedly requested the inquiry itself. Following the Norwegian Gaming Board's final ruling, which upheld the pyramid scheme classification and overturned WMI's appeal, the company appears to have ceased its operations in Norway. This regulatory context leads to speculation that the delay of 'PURE' might stem from a reduced urgency to introduce tangible products to legitimize Wealth Masters International's business model, given the conclusion of the Norwegian regulatory action and the absence of other immediate regulatory pressures.
What is WMI's PURE product line?
PURE is Wealth Masters International's planned health and nutrition product line, designed to offer affiliate marketing opportunities for what the company describes as advanced anti-aging technologies.
When was the PURE launch originally planned and when is it now scheduled?
The PURE product line was initially scheduled for a first-quarter 2011 launch. It has now been officially delayed and is scheduled for release in September 2011.
Who is leading the PURE initiative?
Deanna Latson, a longtime WMI alliance partner known for her work in health and wellness education, is leading the PURE initiative. She is also currently completing her Naturopathic Doctor Degree.
What regulatory issues has Wealth Masters International faced?
Wealth Masters International was declared a pyramid scheme by the Norwegian Gaming Board. The company's appeal against this ruling was overturned, leading to WMI reportedly abandoning its interests in Norway.