The Wiscup website, wiscup.com, registered on April 5, 2008, operates without public ownership details. Its domain registration remains private. Wiscup identifies itself as a fundraising program for the Global Chance Alliance (GCA), a political organization.

The GCA website, global-change-alliance.org, also hides its ownership through private domain registration. It proposes a new debt-free financial system, an alternative taxation system, basic living standards, alternative energy, demilitarization, and individual freedom.

Both Wiscup and GCA share the same private server. This server also hosts several other domains: euredo.org, 2profits.com, sunis.org, gcshares.com, and gc.tm. Euredo, calling itself a "political initiative," charges a 10,000 EUR joining fee. The 2profits.com domain redirects to Wiscup. Sunis, gcshares, and gc.tm are defunct. The common hosting and related content suggest single ownership across these domains.

Roy Caral from Seychelles is listed as the owner of the gc.tm domain. This domain uses name-servers from gc-a.org, which redirects to the Global Change Alliance website. Caral's name does not appear on either the Wiscup or Global Change Alliance sites.

Wiscup offers no retail products or services. Affiliates market only affiliate memberships to the Wiscup business opportunity itself.

The Wiscup compensation plan centers on investments into two revenue-sharing pools: a "regular cup" for a minimum $1 investment, and the "World Cup" for a $10 investment. Wiscup collects affiliate investments monthly and distributes payouts to investors. Those who invest more and join earlier receive priority in these payouts. Affiliate investments return 10% monthly, with maturity set at 120% over a 12-month period. A 10% referral commission applies to all investments.