The Winning Express website does not identify who who owns or runs the business.

There is an “about us” link in the footer of the website, however clicking it at the time of publication redirects visitors to the main homepage.

This snippet in the Winning Express FAQ was the only bit of information pertaining to the owners I was able to find:

I note that the proprietors of Winning Express are resident  in Seychelles. Why is this?

Although the profits you will make from the services are tax free (Betting Tax was abolished at the turn of the century) the fact remains that if an individual is deemed to be making a full-time living from betting then he/she is regarded as a professional gambler and winnings are considered to be earnings.

Rather than be subject to higher rates of tax, the sports analysts who devised the methodology opted instead to sell their services via an offshore company in an appropriate location.

Also, current clients of Milton Express Ltd who pay £2,250 per annum for advices are spared VAT.

So under the guise of hiding out in greater Europe because they don’t want to pay taxes in the UK, Winning Expresses owners operate the scheme from a location unknown.

Furthermore the above FAQ question suggests that information about the owners of the company was once provided, but has since been removed.

That’s not exactly confidence inspiring.

I did try to dig around and find out who was behind Milton Express, but nothing concrete surfaced.

The Winning Express website domain registration was registered on the 24th of November 2010, and lists a “Darren Bate” of “Admin Solutions UK LTD” as the owner.

As above, Bate (right) is actively promoting Winning Express across multiple social media accounts bearing his name, but I wasn’t able to ascertain his specific role within the company.

Pertaining to Admin Solutions UK LTD, as per the Winning Express FAQ:

Does this mean all my dealings will have to be catered for by international staff?

No, all administration of Winning Express will be conducted by Admin Solutions (UK) Ltd based in Sheffield, South Yorkshire.

Basically Admin Solutions run the admin side of Winning Express from within the UK, while its owners hiding overseas:

Admin Solutions (UK) Ltd provides invaluable secretarial and administrative back up for a variety of companies or individuals. We can operate on a contractual basis or a pay as you go system based upon your circumstances.

Again, whether Darren Bate works for Winning Express, Admin Solutions UK or both is unclear.

Update March 3rd 2016 – 
Winning Express appears to have collapsed, which seems to have prompted Darren Bate to get in touch:

I provided admin only for this company of which i no longer do so.

I’ve asked him who he was working for, will update if I hear anything back.
/end update

Update March 5th 2016 – 
Further clarification from Bate:

I was and never have been the face behind Winning Express, Admin Solutions merely provided the adminis


🤖 Quick Answer

What ownership information is publicly available for Winning Express?
Winning Express does not disclose its owners or operators on its website. The "About Us" section redirects to the homepage. The only available information indicates the proprietors are resident in Seychelles, a jurisdiction known for favorable tax treatment of gambling-related businesses.

Why are Winning Express proprietors based in Seychelles?
Seychelles offers tax advantages for gambling operations. Although betting profits are tax-free locally, professional gamblers face higher taxation rates in other jurisdictions. The Seychelles location allows operators to minimize tax obligations on gambling-related earnings and business operations.

What regulatory concerns surround Winning Express's structure?
The lack of transparent ownership disclosure, combined with offshore jurisdiction registration, raises questions about regulatory accountability and consumer protection. These characteristics are commonly associated with operations that prioritize tax avoidance over regulatory compliance and investor safeguards


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