A service agreement obtained by ScamTelegraph reveals that BusinessForHome.org charges $36,000 annually for its "IN THE SPOTLIGHT" feature. This fee apparently allows companies to be prominently featured on the website, regardless of their actual business practices or story.
The website BusinessForHome.org is operated by Direct Selling Global News LTD, a Seychelles limited partnership registered in Hong Kong with its principal place of business in the Netherlands. Ted Nuyten serves as the CEO of this entity. BusinessForHome.org itself states it is an initiative of the Business For Home Foundation, established in 2007 in the Netherlands, with Dini Noorlander as Chief Relations Officer.
The connection between Direct Selling Global News LTD and Nuyten's prominent role at BusinessForHome.org was not immediately apparent on the website. ScamTelegraph notes that Direct Selling Global News LTD was previously identified by BehindMLM as the entity behind the collapsed Bitcoin Economy chain-recruitment scheme, launched in early 2014. Nuyten had promoted Bitcoin Economy on BusinessForHome.org, though at the time, his ownership of Direct Selling Global News LTD was not disclosed to BehindMLM.
BusinessForHome.org does acknowledge that some of its content may resemble marketing spam. The site states it sometimes publishes interviews with top earners and corporate executives, placing them "in the spotlight" if they have a "great story." However, the $36,000 annual fee suggests that a compelling narrative is not a prerequisite for this featured placement.
The disparity in editorial approach between investigative outlets like BehindMLM and promotional sites such as BusinessForHome.org highlights different functions within the multi-level marketing news space. While BehindMLM focuses on uncovering and reporting on the less visible aspects of the industry, BusinessForHome.org appears to offer paid exposure to companies within the sector.
Companies seeking a prominent position on BusinessForHome.org can expect to pay a substantial annual fee. This financial arrangement raises questions about the objectivity of the featured content and its potential to mislead consumers about the legitimacy of the advertised multi-level marketing opportunities. Further details regarding the specific services provided in exchange for the $36,000 fee remain unclear.