WeWe Global has received a securities fraud warning from the Australian Securities and Investments Commission (ASIC).

ASIC
added WeWe Global to its Investor Alert List
on April 8th, 2025.

[WeWe Global] is likely to be offering financial services to Australian consumers. It does not hold an Australian financial services licence or Australian credit licence from ASIC, and is not authorised by a licensee.

WeWe
Global was an MLM crypto Ponzi launched around 2021. After multiple collapses, the scam rebooted for a fourth time as
The Blockchain Era
in September 2023.

The Blockchain Era collapsed in January 2024, prompting a fifth reboot as
Xera
. Xera collapsed in August 2024, prompting another sixth reboot as
Homnifi
in or around August 2024.

Homnifi’s website is still up. As of March 2025, SimilarWeb was tracking top sources of traffic to Homnifi’s website as Italy (60%), Greece (25%) and the US (7%).

Australia accounted for just 3% of Homnifi’s website traffic, down 86% month on month.

WeWe Global and its subsequent reboots were all run by Luiz Goes.

Goes is a serial fraudster
hiding out in Dubai
.

Homnifi is run by a group of similar serial fraudsters, also hiding out in Dubai. Such to the extent Goes is still involved in Homnifi, that hasn’t been publicly disclosed.

Update 25th November 2025 – 
Luiz Goes claims
[redacted] ran WeWe Global and its successor Ponzi schemes
.

🤖 Quick Answer

What is WeWe Global and why did ASIC issue a warning?
WeWe Global is an unlicensed financial services operator added to ASIC's Investor Alert List on April 8th, 2025. Operating without Australian financial services or credit licences, it illegally offers services to Australian consumers while lacking proper regulatory authorization.

What is the history of WeWe Global's rebranding?
WeWe Global originated as an MLM crypto Ponzi scheme around 2021. Following successive collapses, it rebranded as The Blockchain Era (2023), then Xera (2024), and subsequently as Homnifi (August 2024), demonstrating a pattern of continuous reinvention.

Why does WeWe Global repeatedly rebrand?
The entity rebrands following operational collapses to evade regulatory scrutiny and restart fraudulent operations under new

🔗 Related Articles

- PetronPay securities fraud warning from QC, Canada
- PGI Global’s Ramil Ventura Palafox arrested in California
- AladdinBOT Review: AI trading bot ruse Ponzi scheme
- Arkbit & ABC Holdings securities fraud C&D from Texas
- Wombia Review: Daily returns MLM crypto Ponzi scheme