Paul Rice, operating from Devon in the UK, registered the 'wealthcashmaker.com' domain on July 31, 2010. The website itself offers no ownership details, instead running on a 'YourFreeWorld' script. Rice describes himself as an experienced online marketer.
Rice's self-description on his SWOM profile states he has worked online full-time as a webmaster since 2000, building his business annually. He maintains a Twitter presence under @biz2day with approximately 22,000 followers and a substantial email list of individuals seeking business opportunities.
Over recent months, Rice has launched multiple questionable online ventures. These include Dollerbot, a single-line 200% ROI recruitment scam started in March 2012, and Surf U Cash, a pay-to-surf program from February 2012 promising 135% ROI over 45 days. Rizon Clix, another February 2012 launch, functions as a pay-to-click advertising company with ROIs ranging from 126% to 182%. EZflow Cash, also from February 2012, runs as a single-line recruitment scam. Wealth Cash Maker follows this pattern of recent launches.
Wealth Cash Maker lacks any retail products or services. Members instead pay to market company membership itself. The offering includes advertising credits, usable on the Wealth Cash Maker's internal advertising network, and a selection of "useful downloads." The company provides no further details on these downloads, a common sign of repurposed and outdated marketing e-books.
The compensation plan involves both recruitment and matrix commissions. Direct recruitment pays members a flat $5 per month for each person they personally bring into the company. The matrix component uses a 3x4 structure. New members fill positions beneath the recruiter, with three new legs at Level 1, and three more branching from each of those at Level 2, continuing down four levels for a total of 120 positions.
Commissions are paid monthly for each position filled in a member's matrix. Level 1 positions pay $3 each, totaling $9 for three positions. Level 2 positions pay $2 each, amounting to $18 for nine positions. This structure indicates Wealth Cash Maker operates as a recruitment-driven scheme.