Wazzub presented itself as a global community that pays users for setting its platform as their homepage. The company's advertising pitch promised that users would earn more money by attracting additional free members. This model aimed to capitalize on the success of internet giants like Google and Facebook by suggesting users could claim a share of the profits generated from their online activity.
Companies like Google and Facebook earned billions by introducing innovative services that filled previously unmet needs. Wazzub, however, offered a payment incentive without demonstrating a comparable innovation or unique service beyond its homepage function. The company's website offered no information about its leadership or who managed its operations at the time of publication.
The wazzub.com domain was registered to Internet Global Value Inc., located in Delaware. Records from the State of Delaware confirmed the corporation's existence. Internet Global Value Inc. also maintained a separate website, with its domain registered to a PO Box address in San Francisco, California. This registry information had not been updated since December 27, 2010. Internet Global Value described itself as an accredited dealer in major market places globally, with access to shares in "lucrative Internet Projects." The company claimed to spread client investments across various "quality projects."
An update on December 28, 2011, showed a change in the WHOIS information for wazzub.me. This domain was then registered to GIT Global Investments Inc., located at 391 NW 179 Ave, Beaverton, Oregon 97006, United States. GIT Global Investments Inc. is officially registered as a "Personal Services and Laundries" business, with no apparent connection to internet services or multi-level marketing. Cathy L. Halverson is listed as a contact for GIT Global Investments Inc.