Vyb Review 2.0: Prelaunch pyramid scheme ditched

Back in January BehindMLM reviewed what at the time was Vyb’s prelaunch.

We were unimpressed with what was an
obvious pump and dump pyramid scheme
.

Following
multiple hiccups
, Vyb went on to launch with its pyramid scheme model in February 2025.

Vyb’s first launch flopped, prompting co-owner Aundray Russell announced a new May 5th Vyb relaunch date.

Vyb’s relaunch also flopped. This prompted Russell to announce a May 15th Vyb re-relaunch date.

Fast forward to today and Vyb does appear to have re-relaunched on the domain “thevyb.io”.

Danny de Hek
wrote in to advise mid-May that Vyb had changed its business model during one of its re-relaunches.

Today we’re visiting Vyb for an updated post-launch review.

The Company

Vyb fails to disclose ownership or executive information on its website.

From our initial prelaunch review however, we know Vyb’s co-owners are Aundray Russell, Megan Lynch and Ragan Lynch.

In pre-launch marketing videos, Megan Lynch cited Russell as Vyb’s CEO. Russell later claimed he wasn’t CEO.

On the corporate side of things, Vyb is run through Vyb Collective LLC. Vyb Collective LLC appears to be a Wyoming shell company.

Vyb’s Products

Vyb markets three membership tiers:

Elevate – pay $39.99 a month for access to weekly coaching, “7 class bootcamp”, monthly live training, community chat and a “referral-ready platform”

Pro – pay $159.99 a month for access to Elevate plus “brandworks + connect”, Vyb Trybe, Vyb Vault and Vyb Global

Legend – pay $249.99 a month for access to Elevate and Pro plus “market insights & AI tools”, creator mode, VIP mentorship and “mastermind access”

A lot of those sound like marketing terms. I’d love to be able to further explain what those marketing terms mean, but Vyb fails to elaborate.

Vyb’s Compensation Plan

Vyb’s compensation plan pays on the sale of memberships to retail customers and recruited promoters.

Note that Vyb’s retail customers might not actually be retail customers. We’ll go over this in the conclusion of this review below.

Vyb Promoter Ranks

There are eight promoter ranks within Vyb’s compensation plan.

Along with their respective qualification criteria, they are as follows:

Apprentice – sign up as a Vyb promoter and generate 40 PV a month

Rookie – generate 160 PV a month

Connector – generate 500 PV a month

Creator – generate 750 PV a month (max 40% from any one recruitment leg)

Promoter – generate 1000 PV a month (max 60% from any one recruitment leg)

Influencer – generate 1250 PV a month (max 50% from any one recruitment leg)

Icon – generate 1500 PV a month (max 40% from any one recruitment leg)

Legend – generate 1750 PV a month (max 40% from any one recruitment leg)

PV stands for “Personal Volume”. PV is generated via the sale of Vyb memberships:

sale of an Elevate membership generates 40 PV a month

sale of a Pro membership generates 160 PV a month

sale of a Legend membership generates 250 PV a month

Referral Commissions

Vyb pays referral commis

🤖 Quick Answer

What is Vyb 2.0 and why was it relaunched?

Vyb is an online business opportunity that initially launched in February 2025 as a prelaunch model widely identified as a pyramid scheme. After multiple failed launches, co-owner Aundray Russell announced successive relaunch dates in May 2025. Vyb eventually re-relaunched on the domain "thevyb.io" with a reportedly revised business model.

Who owns and operates Vyb?
Vyb's ownership structure lacks transparency. Co-owner Aundray Russell has been publicly identified in connection with the venture. However, according to independent review sources, Vyb fails to disclose comprehensive ownership or executive information on its official website, raising significant accountability concerns among industry analysts and regulatory observers.

Why was Vyb's original model classified as a pyramid scheme?
Vyb's

📰 Aggiornamenti e Notizie Correlate

(aggiornato al 17/04/2026)

1. Bridget Read’s New Book Provides a Clear-Eyed View of MLM-Scam Culture (and Its Many Victims) - Vogue — Tue, 29 Apr 2025 22:00:00 GMT

Everyone’s had a bad boss at some point or another, but the great promise of multi-level marketing (MLM), as New York magazine features writer—and former Vogue culture writer!—Bridget Read explains it in her new book, Little Bosses Everywhere: How the Pyramid Scheme Shaped America (out May 6 f…

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2. 'Little Bosses Everywhere' looks into the Wild West of multilevel marketing - WRVO — Thu, 22 May 2025 13:07:00 GMT

'Little Bosses Everywhere' looks into the Wild West of multilevel marketing Multilevel marketing – or MLM – first became popular in the period that followed World War II. MLMs offer themselves as low-cost paths to entrepreneurship, but very few of their participants are able to earn a living wage. A…

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3. 'Little Bosses Everywhere' looks into the Wild West of multilevel marketing - NPR — Thu, 22 May 2025 07:00:59 GMT

NPR logo NPR Music NPR Music ### NPR's Book of the Day NPR's Book of the Day ### NPR's Book of the Day # 'Little Bosses Everywhere' looks into the Wild West of multilevel marketing

</code> A new book …

<p><a href="https://www.npr.org/2025/05/22/1252898729/nprs-book-of-the-day-bridget-read-little-bosses-everywhere">Leggi →</a></p>

<h3>4. <a href="https://www.justice.gov/opa/pr/texas-couple-who-operated-illegal-pyramid-scheme-are-convicted-conspiracy-wire-fraud-and">Texas Couple Who Operated an Illegal Pyramid Scheme Are Convicted of Conspiracy, Wire Fraud and Money Laundering - Department of Justice (.gov)</a> — <em>Fri, 09 Jan 2026 17:39:23 GMT</em></h3>
<h1>Texas Couple Who Operated an Illegal Pyramid Scheme Are Convicted of Conspiracy, Wire Fraud and Money Laundering. “The defendants, through their operation of the Blessings in No Time (BINT) pyramid scheme, defrauded over 10,000 individuals of more than $25 million, using false promises and mislead…</h1>

<p><a href="https://www.justice.gov/opa/pr/texas-couple-who-operated-illegal-pyramid-scheme-are-convicted-conspiracy-wire-fraud-and">Leggi →</a></p>

<h3>5. <a href="https://www.usatoday.com/story/money/2026/03/25/ftc-sending-credit-repair-pyramid-scheme-victims-checks/89314451007/">FTC sending $10.9M in checks to credit repair scheme victims - USA Today</a> — <em>Wed, 25 Mar 2026 18:00:50 GMT</em></h3>
<h1>FTC sending $10.9M in checks to credit repair scheme victims. The Federal Trade Commission (FTC) is sending more than $10.9 million to consumers harmed by a fraudulent credit repair operation. The scheme had multiple names, the agency said in a March 17 news release, operating under the Financial …</h1>

<p><a href="https://www.usatoday.com/story/money/2026/03/25/ftc-sending-credit-repair-pyramid-scheme-victims-checks/89314451007/">Leggi →</a></p>

<h3>6. <a href="https://www.huffpost.com/entry/funniest-women-social-media-posts-2025-09-20_n_68d2c363e4b02b5b9fb31526?ncid=NEWSSTAND0001">The Funniest Tweets From Women This Week - HuffPost</a> — <em>Fri, 26 Sep 2025 11:00:17 GMT</em></h3>
Skip to Main Content Main Menu Follow Us > This only happens when you're angry or in a hurry pic.twitter.com/mTiKMwy3Se > High school friend posted an (admittedly funny) status like “blue whales have the second largest asshole in the world, right behind people who insist I’m in a pyramid scheme” and…

<p><a href="https://www.huffpost.com/entry/funniest-women-social-media-posts-2025-09-20_n_68d2c363e4b02b5b9fb31526?ncid=NEWSSTAND0001">Leggi →</a></p>

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