Jay Dhaliwal founded VoxxLife, a company marketing athletic socks and insoles. The company’s website offers no details about its ownership or leadership.
The domain name voxxlife.com was first registered in February 2015. Jay Dhaliwal is listed as the owner, with an Ontario, Canada address provided. Dhaliwal is identified as founder and CEO of VoxxLife in marketing videos. His LinkedIn profile states he has been President and CEO of Voxx Sports Inc. since 2010. VoxxLife appears to function as a multi-level marketing (MLM) operation for products developed by Voxx Sports Inc. This seems to be Dhaliwal's initial executive role in an MLM venture.
VoxxLife sells socks and insoles containing what they call 'Voxx HPT technology'. This is described as a proprietary wellness and performance technology that activates neuroreceptors on the feet. The company claims this technology signals the brainstem to achieve homeostasis. The pattern is woven or molded into products, with claimed benefits including pain relief, improved balance and stability, and increased mobility and energy.
The Voxx Stasis line includes athletic socks with features like a soft top, ergonomic heel, arch support, and moisture-resistant yarn. VoxxLife claims these socks enhance strength and balance. Prices range from $30 to $45 depending on the style, such as knee-high, crew, or no-show.
VoxxSol are insoles designed to optimize stability and balance through the nervous system. VoxxLife states that lack of stability and balance contribute to 95% of foot and back pain issues. The insoles are offered in Bliss, Classic, and Rush varieties, priced at $45 for medium and large sizes, and $50 for XL.
The compensation plan for VoxxLife affiliates rewards sales to retail customers. Affiliates also earn by building a downline sales team. The plan emphasizes recruitment and sales within the initial levels of an affiliate's structure.
Seven distinct affiliate ranks exist within the VoxxLife compensation structure.