Vollara provides no information on its website about who owns or runs the company.
There is also no corporate address provided, however Vollara’s website does state it has a “manufacturing facility in Bristol, VA”.
According to a
press-release account
, Vollara was founded in 2010 through parent company Electrolux, USA.
That snippet led me down Vollara’s company history rabbit-hole.
Electrolux, USA was founded all the way back in 1924. That’s not the Electrolux you know today.
The Electrolux you know today is Electrolux Group of Sweden, who separated from Electrolux, USA in 1968.
In 2000 Electrolux Group bought the rights to Electrolux in the US.
That prompted Electrolux, USA to rebrand as
Aerus
in 2001.
Joe Urso (right) bought Electrolux LLC off of Sara Lee (then Consolidated Foods) in 1998.
Urso owns Aerus, as well as Vollara – who, at least on the appliance side of things, are selling Aerus manufactured products.
In addition to owning Vollara, Urso is the company’s Chairman and CEO.
Vollara’s specific origins can be traced back to Alpine Industries, co-owned by Michael Jackson and Bill Converse.
As
reported by The Greeneville Sun
in 2015;
In 2000, Jackson bought Converse’s ownership interest and formed a new company, EcoQuest International, to manufacture the air and water purification products and take over the multi-level marketing network through which Alpine products were sold.
Under Jackson’s leadership, from 2000 to 2006, both EcoQuest’s sales and its network of independent distributors and dealers increased explosively.
Company products were marketed through EcoQuest’s international multi-level network which at one time numbered some 100,000 independent distributors or dealers.
However, the dramatic growth and expansion, coming at the same time as greatly increased marketplace competition, brought EcoQuest significant financial stresses by 2006.
As a result of the difficulties, including foreclosure on bank debt, most of EcoQuest’s assets were purchased in March 2009 by the Aerus subsidiary and moved to the large Aerus manufacturing and distribution facility in Bristol.
EcoQuest International itself, as a corporate entity, was forced to declare bankruptcy in late 2009.
Separately, in early 2010, Aerus re-formed what had been EcoQuest international, and the new company was given the name Vollara.
Why this information isn’t provided on Vollara’s website is unclear.
Read on for a full review of Vollara’s MLM opportunity.
Vollara’s Products
Vollara’s flagship products are a series of air purifiers and water filters.
Most of Vollara’s air products are equipped with our exclusive, award-winning ActivePure Technology that safely eliminates nearly 100% of airborne and surface bacteria, viruses, mold, fungus + VOCs.
Additionally, Vollara claim they’ve
spent tens of millions of dollars developing products, acquiring patents and testing them with standards in various settings including chemical studies and others in
🤖 Quick Answer
What is Vollara's corporate ownership structure?Vollara was founded in 2010 through parent company Electrolux, USA. The company's ownership traces back to Electrolux LLC, which was acquired by Joe Urso from Sara Lee. However, Vollara provides limited transparency regarding current ownership and management details on its official website.
Where is Vollara's manufacturing facility located?
According to Vollara's official website, the company operates a manufacturing facility in Bristol, Virginia. However, no corporate headquarters address is publicly disclosed on their web properties.
How is Vollara connected to the Electrolux brand?
Vollara originated from Electrolux, USA, a company established in 1924 that remained independent until rebranding as Aerus in 2001. The modern Electrolux Group of Sweden separated from this American entity in 1968 and acquired
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