Visi, a direct selling company, launched in April 2012 from Utah. Kent Lewis serves as CEO and President, leading both Visi and its parent entity, Cloudberry Nutritionals. The company markets wellness, energy, and weight-loss products, drawing inspiration from Norse history.
Lewis brings over twenty years of experience as a corporate executive, consultant, and distributor in the direct selling industry. He was International Vice-President for Zija in 2011. Before that, Lewis worked as an international consultant for iLearningGlobal in 2009, a company that no longer appears active.
Visi's company bio connects its brand to Scandinavia's Vikings. It states that Norsemen traveled to unknown territories during dramatic expansion, requiring "strong, bold, intrepid, fearless, and adventurous conquerors." The company claims the leader of these quests held the title "Vísi." Visi positions itself as continuing this tradition of leadership and personal triumph. The company suggests it is a modern-day leader in the spirit of the Vikings.
Visi offers three main product lines: Wellness, Energy, and Weight Loss.
Visi Wellness is a multi-vitamin powder. It contains Arctic Cloudberry, Lingonberry, and other active berry antioxidants. Visi states these ingredients deliver "natural Scandinavian beauty and health" benefits. A 30-day supply retails for $99.99.
Visi Energy, an all-natural drink, also uses a proprietary Scandinavian Berry Blend. This product includes Adenosine Triphosphate, which Visi says is "the exact molecule the human body needs to create energy." A 30-day supply of Visi Energy also sells for $99.99.
Visi Weight Loss comes as a bottle of 30 capsules. It features Arctic Cloudberry, Lingonberry, and Garcinia Cambogia (HCA). Visi describes this formula as "all-natural" and promoting "optimal weight control." The company notes Garcinia Cambogia suppresses appetite and inhibits fat production. This product retails for $64.99.
Visi's compensation plan includes retail commissions, a weekly binary-based residual commission, membership rank advancements, and car bonuses for its distributors. Retail commissions are paid as the difference between wholesale and retail prices on product sales to customers.