The VIP AdShares website, vipadshares.com, registered on September 28, 2013, uses a private domain registration. This hides details about who operates the business. The company's FAQ page claims ownership by "RWB Networks group." But this entity provides no additional details. RWB Networks appears online only in connection with VIP AdShares.

VIP AdShares offers no retailable products or services. Affiliates market only membership to the company itself. Once joined, affiliates "purchase" what VIP AdShares calls "Ad Plan shares." Each share costs between $10 and $1000. These Ad Plan shares come bundled with advertising credits, which affiliates can use to display ads on the VIP AdShares website.

The VIP AdShares compensation plan centers on affiliates investing $10 to $1000. The company promises up to a 200% "profit return" on these funds. The specific return on investment (ROI) depends on the amount invested. A $10 investment yields 150% ROI, $50 returns 160% ROI, $100 brings 170% ROI, and $1000 provides 200% ROI.

This profit return, effectively an ROI, pays out every 30 minutes. Affiliates must view company-supplied ads to qualify. They can also pay an additional fee to bypass this ad-viewing requirement. All VIP AdShares affiliates face a daily withdrawal cap of $1000. Additionally, 10% of all ROIs go into a repurchase account, which affiliates can only use to reinvest within the system.

Referral commissions pay out on investments made by personally recruited affiliates and their downlines. The scheme pays commissions down three levels of recruitment: 8% on Level 1, 4% on Level 2, and 2% on Level 3.

Affiliate membership to VIP AdShares is free. Free affiliates can generate referral commissions by convincing others to invest. However, they must invest their own money to withdraw any earned commissions.

VIP AdShares generates no revenue beyond the $10 to $1000 investments from its affiliates. This structure aligns with a 200% ROI Ponzi scheme. New money from affiliates funds payouts to existing investors. Despite this business model, the company states on its website, "Are we an investment opportunity? No, we are not."