Viiva operates in the weight loss and travel MLM niches and are based out of Utah in the US.

Viiva’s website fails to provide management details, however a linked press-release identifies Joe Zhou as its founder.

Zhou appears to have bought into Viiva about a year ago, which is when the company changed its name from Tavala.

Tavala launched back in January 2017 and was headed up by CEO Kent Wood. Viiva’s October press-release identifies Wood as Viiva’s
‘chairman and one of the company’s co-founders.’

Steinway Huang was recently appointed CEO of Viiva, after previously serving as Chief Security Officer.

Joe Zhou appears to have his MLM roots in NuSkin China. Viiva distributors “Dave and Joy” claim Zhou was

the top distributor for NuSkin in China during the time China represented 30-32% of NuSkin’s revenues and 80% of that came from Joe’s downline.

Nu Skin would later
come under fire in China
for operating as a pyramid scheme.

Dave and Joy claim Zhou (right) then

moved to an executive position with another company and set up a direct sales network team that grew a feminine hygiene product to over 1 Billion in sales.

Oddly enough, the company name is not disclosed.

In 2009 Zhou launched JM, which would later go on to merge with Ocean Avenue in 2014.

By 2015 the merger had
devolved into a corporate disaster
.

BehindMLM
reviewed what was left of JM Ocean Avenue
a year later in 2016.

Based on its business model, we concluded JM Ocean Avenue was a pay to play autoship recruitment scheme.

Although its completely dead in the US, JM continues to operate elsewhere in the world. Whether Joe Zhou is still involved is unclear.

Analysis of Tavala’s old website properties suggest nothing much was going on prior to the Viiva reboot.

According to Viiva’s website, the company is active in the US, Canada, the Bahamas, China, Hong Kong, Taiwan and Thailand.

Read on for a full review of Viiva’s MLM opportunity.

Viiva’s Products

Viiva continues Tavala’s product range of weight loss supplements, with an emphasis on breakfast.

Viiva sells healthy tasty nutritious breakfast and weight loss products.

No idea what the logic is behind it, but when I went to browse Viiva’s online store as a retail customer the site demanded a promo code.

Without a promo code I could not browse Viiva’s product range.

I had to waste my time searching for a promo code, which was not appreciated.

The cynic in me believes Viiva’s promo codes are in fact just affiliate referral links in disguise. I’m also not sure why a 10% discount is offered if promo codes are mandatory.

In any event, weight loss products features on Viiva’s website include:

P3 Probiotic Kiiks – “helps balance healthy flora in your digestive system”, retails at $55 for a box of thirty single-serve sachets

Plant Base (Chocolate and Vanilla) – “a nutritious protein base to keep you feeling full, focused and energized”, retails at $100 for a box of thirty single-serve pouches

Amazon Superfruit Kiiks

🤖 Quick Answer

What is Viiva and its business model?
Viiva is a multi-level marketing company operating in the weight loss supplement and travel sectors, based in Utah. Founded as Tavala in January 2017 under CEO Kent Wood, it was rebranded to Viiva approximately one year ago under new founder Joe Zhou. The company recruits independent distributors to sell products through a network-based sales structure.

Who are the key executives at Viiva?
Joe Zhou serves as founder and principal leader of Viiva, having acquired the company around one year prior to its rebranding. Kent Wood remains involved as chairman and co-founder. Steinway Huang was recently appointed CEO, transitioning from his previous position as Chief Security Officer of the organization.

What is Joe Zhou's background in the MLM industry?
Joe Zhou has established roots in multi-level marketing through NuSkin China, where

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