Valentus, launched in late 2014, derives its name from the Latin word for "prevail." CEO and Founder Dave Jordan heads the company, which markets a line of functional beverages. The company lists a product return address in Nevada, but its corporate headquarters remain undisclosed. This Nevada address is shared with United Fulfillment Solutions, suggesting Valentus uses the company for order processing and logistics.
Dave Jordan previously gained attention as a LiveSmart affiliate in 2011 for marketing tactics involving sports memorabilia giveaways. LiveSmart 360 itself later collapsed. Jordan's departure from LiveSmart predates the founding of Valentus.
The Valentus product line centers on "Prevail" branded beverages. These include Prevail SlimRoast, a coffee claimed to suppress appetite and boost mood, and Prevail Energy, marketed as a stimulant-free energy enhancer. Other offerings are Prevail Immune Boost, formulated with fruit and vegetable extracts, and Prevail Trim, which also claims appetite suppression and detoxification benefits. Retail pricing is not readily available on the Valentus website. Potential buyers encounter a "referring member" code requirement when attempting to purchase products.
The Valentus compensation plan heavily emphasizes affiliate recruitment and monthly autoship subscriptions. Commission qualification for Silver-level affiliates requires 50 PV (Personal Volume) per month. PV is generated through retail customer sales and an affiliate's own product purchases. Fifty PV equates to a $59 purchase, though the contents of a "box" are not specified. Higher-ranked affiliates, from Gold to Crown Ambassador, must maintain 100 BV (Business Volume) monthly.