US Utility Direct offers no public information regarding its ownership or operational leadership. The domain 'usutilitydirect.com' was registered on April 15, 2012, but its registration details remain private, blocking identification of the domain holder.

Steve Gewecke is the only public figure linked to US Utility Direct. He identifies himself as a "VIP Founder" and Marketing Director for the company. Gewecke's LinkedIn profile lists him as President and Owner of Morningstar Marketing and Consulting LLC. He also published YouTube videos where he refers to his role with US Utility Direct.

In late February, Gewecke tweeted about a "new project" with "BIG things happening in the next 90 days." One month later, he began promoting his involvement in Network Marketing VT, a cash gifting scam launched in January 2012. That venture does not appear to have succeeded for Gewecke.

Gewecke's singular role in publicly promoting US Utility Direct raises questions. It is unusual for an executive to handle all public recruitment via YouTube. Gewecke's marketing material for US Utility Direct never mentions anyone above him, such as an owner, president, or CEO. This suggests Gewecke might be the top figure in the operation. While a silent partner remains possible, Gewecke's existing marketing company makes that less probable.

US Utility Direct does not offer retailable products or services. Instead, the company requires members to market memberships to new prospects.

The compensation plan consists of two main parts: matrix commissions and an annual electricity rebate. The bulk of commissions comes from a 2x1 matrix structure. Members occupy the top position, with two member positions directly below them. Each time both positions are filled by new recruits, the member earns a $25 cycle commission.

US Utility Direct also provides matching bonuses on cycle commissions earned by directly recruited members. The bonus amount depends on how many members a person recruits. Qualified Affiliates, who recruit one member, earn no matching bonus. One Star Affiliates, who recruit at least five Qualified Affiliates, earn a $5 bonus. Two Star Affiliates earn a $10 bonus.

Consumers should exercise caution before joining any multi-level marketing company that does not openly disclose its ownership and operational leadership.