UpCapital fails to provide ownership or executive information on its websites.

UpCapital operates from two known website domains:

upcapital.tech – privately registered on April 9th, 2025

upcapital.ai – registered in August 2024, private registration last updated on April 2nd, 2025

Further research reveals offsite UpCapital marketing material citing “Oscar Buhler” as UpCapital’s CEO:

Buhler doesn’t exist outside of UpCapital’s own marketing, making him a primary Boris CEO candidate.

Starting around three months ago, marketing videos featuring Jaime Morales were uploaded to the YouTube channel “Juan Smart”:

On June 20th a video was uploaded
featuring UpCapital’s Oscar Buhler
.

Buhler, or the actor playing Buhler, speaks in Spanish. This ties into SimilarWeb tracking 100% of UpCapital’s website traffic from Chile as of August 2025.

While Boris CEO schemes are typically run by eastern European scammers, it’s likely whoever is running UpCapital has ties to Chile and/or other Spanish speaking countries across Central and South America.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money
.

UpCapital’s Products

UpCapital has no retailable products or services.

Promoters are only able to market UpCapital promoter membership itself.

UpCapital’s Compensation Plan

UpCapital promoters invest USD equivalents in tether (USDT). There are nine UpCapital investment tiers, ranging from $100 to $10,000.

UpCapital pays Monday through Friday at a rate of 0.5% to 1% daily.

Note UpCapital caps returns at 300%, which
includes
MLM commissions. After 300% is reached, reinvestment is required to continue earning.

UpCapital charges a 5% fee on all withdrawals.

The MLM side of UpCapital pays on recruitment of promoter investors.

UpCapital Promoter Ranks

There are seven promoter ranks within UpCapital’s compensation plan.

Along with their respective qualification criteria, they are as follows:

Rank 1 – generate $5000 in weaker binary team side downline investment volume

Rank 2 – generate $10,000 in weaker binary team side downline investment volume

Rank 3 – generate $20,000 in weaker binary team side downline investment volume

Rank 4 – generate $40,000 in weaker binary team side downline investment volume

Rank 5 – generate $60,000 in weaker binary team side downline investment volume

Rank 6 – generate $80,000 in weaker binary team side downline investment volume

Rank 7 – generate $100,000 in weaker binary team side downline investment volume

A binary compensation structure places a promoter at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as man


🤖 Quick Answer

What is UpCapital and how does it operate?
UpCapital is a cryptocurrency-based multilevel marketing platform operating through the domains upcapital.tech and upcapital.ai, registered in 2024 and 2025 respectively. The company fails to disclose verifiable ownership or executive information on its official websites, raising significant transparency concerns among independent reviewers and fraud analysts.

Who is Oscar Buhler in relation to UpCapital?
Oscar Buhler is cited in offsite marketing materials as UpCapital's CEO. However, no verifiable biographical or professional information exists for Buhler outside of UpCapital's own promotional content. This absence of an independent digital footprint classifies him as a probable fictitious executive, commonly referred to as a "Boris CEO" in fraud analysis terminology.

What marketing tactics does UpCapital employ?


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