United Paycheck operates out of Quebec, Canada, naming Kent Williams as its CEO and founder on its website. The company's website domain, unitedpaycheck.com, was registered on July 21st, 2012, listing Kaianne Campbell as the administrative and technical contact.
United Paycheck claims Williams entered the advertising business in 1997. He reportedly joined Worldwide Advertising Inc. as an executive vice president, responsible for growing its division into the largest operating group. This group comprised companies across advertising, public relations, and branding disciplines. Williams championed the company's investment in talent recruitment and development programs. He was a major growth catalyst during his tenure as vice president. No information suggests Williams has a history in the multilevel marketing industry.
Campbell's role and relationship to United Paycheck remain unclear. The name does not appear on the company's website.
United Paycheck offers no retailable products or services. The company describes itself as "an online advertising network" connecting publishers and merchant affiliate programs. It primarily accepts money from members for what it calls "AdPorts." An AdPort costs $20 and functions as "a traffic generator that generates a fixed Ad revenue for a stipulated period for advertisers and entrepreneurs."
The United Paycheck compensation plan pays affiliates investment returns centered on AdPort purchases. Each $20 AdPort pays a 30-cent return over 100 days, totaling $30 for a 150% return on investment. The company also pays a $120 bonus for every six AdPort investments that mature. Referral commissions pay $1 for each new investment made by personally recruited members. Members can invest in a maximum of 500 AdPorts at any given time.
United Paycheck also offers commissions through a binary compensation structure. A member sits at the top of this structure, forming a left and right team (level 1) after recruiting two new members. New recruits, both direct and indirect, are added to the binary. Commissions are based on investment pairings, counted in factors of ten. If a member in the binary buys 10 AdPorts in a day, they generate one point for that side of the binary. At the end of each day the points on each side of the binary are