The Wealth Dynasty operates as a five-tier matrix cycler, promising investors a $410 return on a $5 investment, a structure that relies on new funds to pay earlier investors. The domain for thewealthdynasty.com was registered on May 19, 2015, listing Chetan Varma of Maharashtra, India, as the owner.

No official information identifies who runs The Wealth Dynasty. Public records provide little detail on Chetan Varma, leaving his prior business experience and involvement in multi-level marketing unclear. The company website itself offers no details about its leadership.

The Wealth Dynasty lacks any tangible products or services for resale. Participants can only promote The Wealth Dynasty affiliate membership. New members purchase positions within a matrix structure to access the purported income opportunity. Each purchased matrix position includes advertising credits usable on The Wealth Dynasty's website.

Affiliates join The Wealth Dynasty for $3. To participate in the income structure, they must also buy at least one $5 matrix position. The compensation plan revolves around a five-tier matrix cycler. Affiliates advance through these tiers as subsequent matrix positions are purchased.

The cycler uses two matrix sizes: a 3x1 matrix, which requires three new positions to be bought, and a 5x1 matrix, requiring five new positions. Completing a matrix triggers a commission payment and moves the affiliate's position to the next tier.

Level 1, a 3x1 matrix costing $5, pays $4 and advances the position to Level 2. Level 2, also a 3x1, pays $8 and moves the position to Level 3. Level 3, a 3x1, pays $16 and advances to Level 4. Level 4, a 3x1, pays $32 and moves to Level 5. The final tier, Level 5, a 5x1 matrix, pays a substantial $350 commission.

Referral commissions are also paid when personally recruited affiliates complete a matrix. These range from $1 for Level 1 completions to $50 for Level 5 completions.

The Wealth Dynasty markets itself with the slogan, "WHAT IF YOU CAN TURN $5 INTO $410 OVER AND OVER AGAIN WITHOUT HARDLY LIFTING YOUR FINGER?". This advertising suggests a passive income stream. The business model, combining a matrix cycler with advertising credits, functions as a Ponzi scheme. New investments fund the promised returns to existing members.

Chetan Varma denies these allegations, stating on the company website, "TheWealthDynasty.com is not a Hype, Pyramid or Ponzi scheme! We sell Advertising and provide an opportunity to earn money via Profit Split and Sponsor Commission!" The advertising credits appear to be a compliance measure, bundled with positions rather than sold independently.