Rephael Inbar, identified as the founder and creator of Singles Matrix, registered the domain "thesinglesmatrix.com" in May 2011 under W3 Ventures Inc. The website itself offers no specific details on business ownership or operation. Marketing videos for the dating-focused MLM surfaced online in November 2012, with the company then in a pre-launch phase.
Inbar's LinkedIn profile lists him as the owner of W3 Ventures Inc., detailing a background in IT-related companies. While he has experience in internet marketing, Singles Matrix marks his first known venture into multi-level marketing. The company's website currently allows only sign-ups, providing no further public information.
The core product of Singles Matrix is an in-house social network designed for dating and social interaction. Promotional materials claim the network will enable users to make friends, request dates, refer others for dates, and search for potential partners. Members can also share photos, videos, and music, maintain blogs, engage in live chats, message other users, and access a calendar. A feature for asking dating-related questions is also advertised.
Access to the Singles Matrix social network comes in tiers. Users can join for free, but this grants only limited access to the platform's features. Full access requires a paid subscription. Standard users pay $9 per month for complete network functionality. Affiliates, however, pay $29 monthly, which includes full social network access along with eligibility for the compensation plan and commissions.
Singles Matrix distributes commissions to its affiliates through a unilevel compensation plan, despite the "Matrix" in its name. This structure places an affiliate at the top, with all personally recruited new affiliates directly beneath them on Level 1. Any affiliates recruited by those on Level 1 then fall onto Level 2 of the original affiliate's structure, and so on. The unilevel team has no specified limits to its width or depth.
Commissions extend down five levels within this unilevel team. Affiliates earn 50% from Level 1 recruits, 12% from Level 2, 6% from Level 3, 3% from Level 4, and 1% from Level 5. These commission payouts derive directly from the monthly membership fees paid by both users and affiliates to Singles Matrix. An affiliate membership costs $29 per month.
Singles Matrix does include a retail option for its social network. However, the proposed $9 monthly fee for full user access raises questions about customer willingness to pay, especially given that many advertised features are readily available on existing free social platforms.