The Text Cash Network, an MLM opportunity combining daily deals with SMS delivery, registered its domain on October 23, 2011. The company's website offered no information about its ownership or management at launch. This lack of transparency raises significant concerns for any new business venture.
The general daily deals market relies on attracting businesses through professional marketing teams. Many MLM companies have adapted this model, typically delivering deals through online networks similar to Groupon. Text Cash Network, however, opts for SMS delivery for its deals and coupons.
Despite being in pre-launch, the company did not initially disclose its leadership. An update on December 9, 2011, identified Mr. Brett Hudson as Text Cash Network's President.
Text Cash Network does not offer a physical product. Instead, members sell advertising exposure within the company's network to potential advertisers. They also sell memberships to the network itself. The stated goal is that a larger member base will attract more advertisers.
The Text Cash Network compensation plan has two main components: referral commissions and advertising commissions. Referral commissions pay $1.50 for each new member an existing member brings in. This structure extends ten levels deep within a unilevel organization, which allows for unlimited width. Members earn $1.50 per month for each active member they recruit and for those recruited down to the tenth level.
Text Cash Network has not yet released specific details or commission figures for its advertising component. The general concept involves members referring businesses to advertise daily deals or coupons via the network. The referring member would then earn a percentage of these advertising sales. An upline matching bonus is also mentioned as part of the advertising commissions.