Tava & Terry LaCore sued for copyright infringement & fraud

Tava, owner Terry LaCore and CEO Kenny Lloyd have been sued for copyright infringement.

Plaintiff Sonja Williams also accuses several Tava defendants of running a pyramid scheme.

Tava’s founders, Kenny and Chante Lloyd … bill Tava as “a safe haven for everyone,” without further explanation, and have the gall to promote Tava as “not just different, [but also] real” in various places on its online and social media presence.

In reality, Tava is no safe haven; rather, Tava is a predatory pariah peddling religion and faith laden promises of wealth by dangling the success of its founders Kenny and Chante Lloyd as attainable, while nickel and diming Associates and their networks all the way.

LaCore and his cronies (select few, like Kenny and Chante Lloyd) alone make millions of dollars atop multiple pyramids while the companies’ sellers and consumers pay the tab.

Oh my…

Tava is a LaCore Enterprises MLM company based out of Texas.

Sonja Williams has been a distributor for a number of MLM companies. Williams also runs ShockTheory, which cites itself as

a digital marketing, live event, and technology agency servicing medium size to Fortune 500 clients.

Tava also engaged William’s company ShockTheory as a consultant in January 2020. Williams also signed on as a Tava distributor in March 2020.

Based on the Agreement, ShockTheory developed marketing materials, Tava’s website, and video and production and event planning materials for Tava.

After the expiration of the Agreement on May 9, 2020, Tava requested that Williams design labels and product packages for several Tava products so that Tava could legitimize its products in the marketplace.

Those designs included the Flare Logo Design, Kaprese Logo Design, Vacia Logo Design, and the Vale30 Logo Design (together the “Package Designs”) pictured below:

Tava did not, and has never, obtained a license or ownership of the Package Designs.

This is a bit difficult to follow but it seems ShockTheory created Tava designs 
after
the original consultancy contract ended.

These alleged post-contract designs were then used by Tava on their products.

Not long after Williams completed the Package Designs, the Corporate Defendants began mass producing Tava products with the Package Designs.

The Corporate Defendants immediately began marketing and selling the products with the Package Designs through Tava’s website and at marketing and branding events all over the country.

Moreover, because of Tava’s multi-level marketing structure, thousands of Tava’s Associates, including the Associate Defendants, have all published, marketed, and sold Tava’s products with the Package Designs on their personal social media accounts or on Tava’s sponsored website.

Williams claims she contacted and demanded Tava cease using ShockTheory’s designs in July 2020.

To date, 
a year and a half later, 
Tava is still using the same product designs.

Tava and the other Defendants have manufactured, reproduced, and sold millions of i

🤖 Quick Answer

What legal allegations have been filed against Tava and its leadership?

How does Tava market itself to potential members?
Tava's founders Kenny and Chante Lloyd promote the platform as "a safe haven for everyone" and emphasize that it is "not just different, but real." Marketing materials highlight the founders' personal success as an achievable model for Associates and their networks.

What are the core accusations regarding Tava's business model?
According to the lawsuit, Tava operates as a predatory scheme that exploits religion and faith-based promises of wealth. The complaint alleges that while select individuals, particularly the founding

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