Swych launched in 2019 and operates in the nutritional supplement MLM niche.

Swych operates from two website domains:

swych.com – first registered in 2008, private registration last updated on April 29th, 2024

swychlife.com – privately registered on July 2nd, 2020

Heading up Swych we have co-founders Mark and Jeanine McCool (right).

BehindMLM first came across Mark McCool in 2010, as
founder of LiveSmart 360
.

After a
brief crisis period in 2011
, LiveSmart 360 continued on till it
collapsed
in November 2015. What was left of LiveSmart 360 is believed to have been sold off to Shaklee.

Prior to LiveSmart 360 McCool was behind Cyberwize. Cyberwize’s decline from 2008 to 2010 effectively led to LiveSmart 360’s launch later that same year.

Swych represents it has “global operations” across Florida, Kansas, Utah, Italy, San Marino, Spain, the Philippines and Uganda.

With the McCools based out of Florida, this would appear to be where Swych primarily operates from.

I couldn’t tell you exactly why but Swych’s product marketing on its website gave me strong LaCore Enterprises vibes.

This prompted me to run a quick check to determine any links. Turns out LaCore Enterprises filed two lawsuits against McCool, Swych and Duke Wellington LLC, the Florida shell company McCool runs Swych through (Swych itself is a Florida LLC).

Both lawsuits relate to “consumer/commercial/debt” and were filed in Collin County, Texas. Unfortunately this jurisdiction doesn’t provide publica access to filings.

What I can tell you from the case dockets though is LaCore Enterprises’ second lawsuit, filed in June 13th, 2022, didn’t go anywhere.

The first lawsuit, filed on April 18th, 2022, led to default judgment awarded on May 31st, 2022. Final judgment was awarded to LaCore Enterprises on February 23rd, 2024.

I can’t say for sure without seeing case filings but I believe LaCore Enterprises might have had a hand in help McCool set up Swych.

In any event, whatever the legal dispute it’s now long settled. I’m only referencing it for the sake of completeness.

Read on for a full review of Swych’s MLM opportunity.

Swych’s Products

Swych primarily markets what they call “Swych Stryps”.

If you’re lucky enough to try our best stuff, you will see it’s created & infused with our proprietary delivery system – ZorbMax, that you cannot get anywhere else. A special little secret process to ramp up everything we make.

ZorbMax is recycled from LiveSmart 360:

With respect to ZorbMax and its strips, Swych writes in its product marketing;

SWYCH STRYPS deliver nutrients on an oral strip. Dissolves in seconds & works within minutes.

SWYCH STRYPS go on or under your tongue, or inside your cheek. They deliver nutrients directly into your bloodstream in a precisely measured dose.

We reduce the nutrients to such a small size, they can easily reach your cells, delivering the benefits of the nutrients directly and quickly, providing rapid results.

SWYCH STRYPS deliver greater abso

🤖 Quick Answer

What is Swych and when was it launched?
Swych is a multilevel marketing company operating in the nutritional supplement niche. It launched in 2019 and maintains two website domains: swych.com, originally registered in 2008, and swychlife.com, registered in July 2020. The company claims to have global operations.

Who founded Swych?
Swych was co-founded by Mark McCool and Jeanine McCool. Mark McCool is a veteran MLM executive previously known for founding LiveSmart 360 and, prior to that, Cyberwize. His involvement in the network marketing industry has been documented by independent review platforms since at least 2010.

What was LiveSmart 360 and what happened to it?
LiveSmart 360 was a multilevel marketing company founded by Mark McCool around 2010. The

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