ScamTelegraph has investigated SugarMums International, an Australian-based business operating via sugarmums.com.au. The company, founded by Lucilla and James Howison through Infotrigger Systems Pty Ltd, is identified as a co-op of independent associates for the multilevel marketing firm Mannatech, distributing health and wellness products.
SugarMums International operates from sugarmums.com.au, a website that has been active since at least May 2008. The business is presented as a co-op of independent associates affiliated with a larger multilevel marketing (MLM) company. Lucilla and James Howison founded SugarMums, conducting its operations through Infotrigger Systems Pty Ltd, registered under ABN 69 080 388 147.
Publicly available information regarding the specific business opportunity offered by SugarMums is notably limited. Promotional websites often provide general marketing language but offer little detail on the operational mechanics or the underlying MLM parent company. This lack of transparency prompted an investigation into the company's structure and affiliations.
The connection to a parent MLM company became evident through a review of Mannatech's corporate newsletter, eCelebrate. The July 2009 issue of eCelebrate specifically mentioned SugarMums founders Lucilla and James Howison. They were listed as "Presidentials" alongside other Mannatech executives, Ken Green (Silver Presidential) and Pino & Laura Egiziano (Executives), attending a Duchenne Muscular Dystrophy charity ball on June 19.
Mannatech is a multilevel marketing company specializing in health and wellness products, including items for weight management, fitness, and skincare. The company's product line prominently features items developed using glycobiology, which Wikipedia defines as "the study of the structure, biosynthesis, and biology of saccharides (sugar chains or glycans) that are widely distributed in nature." This scientific focus on saccharides, or sugar chains, is the probable origin of the "Sugar" in the SugarMums brand name. Individuals engaging with SugarMums are involved in the marketing and sale of these Mannatech health products.
What is SugarMums International?
SugarMums International is an Australian-based business operating through sugarmums.com.au. It functions as a co-op of independent associates involved with a multilevel marketing company, primarily distributing health and wellness products.
Who founded SugarMums International?
SugarMums International was founded by Lucilla and James Howison. Their operations are conducted via Infotrigger Systems Pty Ltd, which holds ABN 69 080 388 147.
What is the connection between SugarMums and Mannatech?
SugarMums International functions as an affiliate or group of independent associates for Mannatech, a larger multilevel marketing company. SugarMums founders Lucilla and James Howison have been identified as high-ranking "Presidentials" within Mannatech, as noted in Mannatech's corporate communications.
What types of products do SugarMums associates sell?
SugarMums associates market and sell health and wellness products from Mannatech. These products include items for weight and fitness, general health, and skincare, often featuring ingredients developed through glycobiology research.