Nauder Khazan, founder of Stiforp, launched the company to offer marketing tools for multi-level marketing (MLM) participants. Stiforp claims its services can aid any online business, providing capture pages and marketing videos. However, these tools are often criticized for their generic content, failing to offer distinct value in a competitive digital environment.

Many individuals entering the MLM industry lack technical skills in areas like HTML, web design, or lead generation. Stiforp aims to address this gap, positioning itself not as an MLM competitor, but as a support system for existing MLM marketers. The company asserts its tools can streamline online business efforts.

The name "Stiforp" itself draws criticism. Founder Nauder Khazan reversed the word "profits" to create it. This origin has led to widespread confusion over pronunciation, with various interpretations like "stahforp" or "steeforp" commonly heard. This lack of clear branding presents a significant challenge for a company focused on internet marketing.

Khazan also operates AliveMax, a company retailing nutrition mists and skincare products through a binary compensation plan. Stiforp represents an expansion of his ventures, focusing on the marketing support niche rather than direct product sales.

Stiforp's product line consists of marketing tools rather than tangible goods. Members receive hosting for up to three capture pages. These landing pages are designed to generate leads and promote any business opportunity. Stiforp offers ten different templates for these three available capture page slots.

The company provides three live-actor marketing videos for use on capture pages, featuring two male actors and one female. These videos deliver a general sales pitch, intended to be broad enough for various online promotions. Stiforp also supplies four generic flash-based marketing videos, designed for versatile application across different business opportunities.

Critics argue the generic nature of Stiforp's tools limits their effectiveness for members seeking a unique market presence.