Spellbound, aka The Spellbound Co, operates in the personal care MLM niche.

Spellbound’s website represents the company is based out of the UK…

This website and our communications are created for access in the UK.

…but no specific corporate address is provided.

Spellbound initially launched in late 2020. In mid 2021 the company went through a “relaunch”:

Then in March 2022, Spellbound relaunched again;

As of 25/03/2022 at 8pm, we are extremely excited to announce that Spellbound has become the UK and Northern Ireland’s newest Direct Sales company!

After years of experience and passion behind our incredible products as well as a successful affiliate pilot programme, we invite you to join as a Spellbound Ambassador, share these luxury products and participate in our outstanding career plan.

Spellbound’s third iteration is the MLM company we are looking at today.

Heading up Spellbound are mother and daughter team Caroline Ray and Chanelle Fry.

Caroline Ray doesn’t appear to have any MLM experience, at least not recently. Ray’s Spellbound corporate bio credits here with

a long, successful career in education and (she) previously worked in media.

Chanelle Fry made a name for herself in
PlanNet Marketing
, a travel MLM opportunity she marketed under “The Travel Tribe”.

Fry also incorporated coaching into her MLM business, marketing herself

It’s no secret that COVID-19 obliterated the travel industry worldwide in 2020.

In late 2020, as the COVID-19 pandemic continued to wreak havoc across the world, Fry attempted to resuscitate her travel business with an “Ignite 2020” marketing campaign.

That would turn out to be premature, prompting a direction change with Spellbound circa November 2020.

Read on for a full review of Spellbound’s MLM opportunity.

Spellbound’s Products

Spellbound market a range of personal care products. The company’s flagship focus is scented candles, which stems from founders Caroline Ray and Chanelle Fry being “candle freaks”.

As anyone who knows us will testify – we are both complete candle freaks! The joy of lighting a beautiful candle and fully absorbing the fragrance and vibe is addictive isn’t it?

There is no doubt a wonderful, lingering scent can lift your mood, invigorate, relax, and calm you – and let us be honest – who does not need that at the moment?

With that said, we decided to take that idea one step further and harness the healing and manifesting power of intention, mindset, botanicals, crystals and more, to holistically compliment that vibe.

Expect more than candles…

Candle ranges marketed by Spellbound include crystal intention, crystal empowerment and luxury mixology.

Spellbound don’t specify where their candles are made but do state they are made from

pure rapeseed and coconut wax – free from paraffin, soy, palm, beeswax and synthetic additives.

Complimentary product categories featured on Spellbound’s website include accessories, bath & body, clothing, diffusers, wax melt bars, wax warm

🤖 Quick Answer

What is Spellbound and its business model?
Spellbound, officially The Spellbound Co, is a UK-based multi-level marketing (MLM) company operating in the personal care sector. Founded in late 2020, the company underwent multiple relaunches, including a significant relaunch in March 2022 when it formally established itself as a direct sales company in the UK and Northern Ireland, recruiting independent ambassadors to distribute its luxury products.

Why has Spellbound undergone multiple relaunches?
Spellbound experienced a mid-2021 relaunch following its initial 2020 launch, followed by another relaunch in March 2022. The company transitioned from an affiliate pilot programme to a formal direct sales structure, positioning itself as an official MLM operation and expanding its ambassador recruitment network to distribute personal care products across UK and Northern Ireland markets.

**What information

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