There is no information on the SonaWorld website indicating who owns or runs the business.

The SonaWorld website domain (“sonaworld.com”) was registered on January 4th, 2017. Darius Push is listed as the owner, with an incomplete address in Abuja, Nigeria also provided.

Possibly due to language barriers, I was unable to find any further information on Darius Push.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

The SonaWorld Product Line

SonaWorld has no retailable products or services, with affiliates only able to market SonaWorld affiliate membership itself.

The SonaWorld Compensation Plan

The SonaWorld compensation plan sees affiliates gift ₦2500 (Basic) or ₦15,000 (Premium) to each other via a 4×5 matrix.

A 4×5 matrix places a SonaWorld affiliate at the top of a matrix, with four positions directly under them:

These four positions form the first level of the matrix. The second level of the matrix is generated by splitting these first four positions into another four positions each (16 positions).

Levels three to four of the matrix are generated in the same manner, with each new level housing four times as many positions as the previous level (64, 256 and 1024 positions respectively).

A SonaWorld affiliate begins by gifting either ₦2500 (Basic) or ₦15,000 (Premium) to the affiliate who recruited them.

This qualifies the affiliate to receive gifting payments from other SonaWorld affiliates in either a Basic or Premium matrix as follows:

Basic Matrix

level 1 (4 positions) – gift ₦2500 every 2 days to the affiliate who recruited you and receive ₦2500 from four subsequently recruited affiliates

level 2 (16 positions) – gift ₦5000 every 8 days and receive ₦5000 from sixteen affiliates

level 3 (64 positions) – gift ₦10,000 every 16 days and receive ₦10,000 from sixty-four affiliates

level 4 (256 positions) – gift ₦20,000 every 24 days and receive ₦20,000 from two hundred and fifty-six affiliates

level 5 (1024 positions) – gift ₦40,000 every 30 days and receive ₦40,000 from one thousand and twenty-four affiliates

Premium Matrix

level 1 (4 positions) – gift ₦15,000 to the affiliate who recruited you and receive ₦15,000 from four subsequently recruited affiliates

level 2 (16 positions) – gift ₦25,000 and receive ₦25,000 from sixteen affiliates

level 3 (64 positions) – gift ₦50,000 and receive ₦50,000 from sixty-four affiliates

level 4 (256 positions) – gift ₦100,000 and receive ₦100,000 from two hundred and fifty-six affiliates

level 5 (1024 positions) – gift ₦200,000 and receive ₦200,000 from one thousand and twenty-four affiliates

Joining SonaWorld

SonaWorld affiliate membership is tied to a Basic ₦2500 ($7.90 USD) or Premium ₦15,000 ($47.30 USD) gifting payment every two or five days respectively.

Conclusion

Here’s SonaWorld’s own description of their compensation plan:

Get your 4 people in, teach them how to get their 4

🤖 Quick Answer

What is SonaWorld's ownership structure?
SonaWorld's website domain was registered January 4th, 2017, with Darius Push listed as owner at an incomplete address in Abuja, Nigeria. Limited public information exists about ownership or management, and the company lacks transparency regarding operational leadership and business administration details.

Does SonaWorld offer retailable products?
SonaWorld operates without retailable products or services. Affiliates can exclusively market SonaWorld affiliate membership itself, limiting external sales opportunities and customer base development outside the recruitment-focused compensation structure.

What are SonaWorld's membership tiers?
SonaWorld offers two membership levels: Basic tier requiring ₦2,500 gift contribution and Premium tier requiring ₦15,000 gift contribution. Members participate in a multi-level gifting system structured across four compensation depths within the organizational hierarchy.

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