Solvasa, a personal care and nutrition multi-level marketing company based in California, presents a confusing online presence with two distinct websites. The company's "Beauty" site is where its MLM opportunity and products reside, while the "Life" site functions as a blog and podcast platform. This separation, coupled with unclear messaging about account migration, complicates the user experience.
The company was co-founded by Lori Bush and Dr. Ritu Chopra. Bush, a veteran of the beauty industry since 1993, has an extensive MLM executive background. She served as President of Nu Skin from 2000 to 2006 and held leadership roles at Rodan & Fields and Avon. Solvasa was established in May 2018, overlapping with Bush's tenure as Chairman of the Board of Managers at Avon. Chopra operates a plastic and reconstructive surgery practice in California, and Solvasa appears to be his initial venture into the MLM space.
A notable figure on Solvasa's executive team is Truman Hunt, Chairman of the Board of Directors. Hunt is a former CEO of Nu Skin, leading the company from 2003 to 2016. His tenure coincided with significant legal challenges for Nu Skin. In 2014, Chinese authorities investigated Nu Skin for operating as a pyramid scheme, leading to a settlement. Subsequently, in late 2016, the U.S. Securities and Exchange Commission (SEC) initiated proceedings against Nu Skin concerning bribery and corruption allegations. Nu Skin settled these charges for $765,688. Additionally, Nu Skin faced a shareholder lawsuit related to its misconduct in China, resulting in a $47 million settlement in October 2016.