Solvasa appears to run two websites, which is a little confusing.

There’s Solvasa Beaty and Solvasa Life. Solvasa’s “beauty” website predates the “life” website.

Visitors to Solvasa’s “beauty” website are provided the following message at the top of the page:

Returning Customer? We have securely moved your account information to our new website.

When you click on the provided link however, you stay on the Solvasa Beauty website.

Of the two websites, Solvasa Beauty is the MLM opportunity with products.

Solvasa Life is basically a Solvasa owned blog/podcast website.

Why Solvasa can’t just host its blog and podcast on its primary website I don’t know.

Things get even more messier when you consider Solvasa’s Facebook page, which links to the “life” website – which contains no information about Solvasa’s MLM opportunity or products.

Solvasa’s marketing identity is a bit all over the place.

To keep things simple I’m going to pretend Solvasa Life doesn’t exist. This review is based on Solvasa Beauty, which I believe is the MLM company.

Solvasa operates in the personal care and nutrition MLM niches. The company is based out of California in the US.

Heading up Solvasa is co-founders Lori Bush and Ritu Chopra.

So the story goes;

A diagnosis of breast cancer led beauty industry executive, Lori Bush, to Dr. Ritu Chopra for reconstructive surgery.

It also led to deep discussions between patient and doctor about a major need-gap in the skincare market: products and practices to help manage the impact of stress and inflammaging on appearance and overall well-being.

With a mission to address this universal need, Solvasa Integrative Beauty was born.

Lori Bush has a history in the personal care industry dating back to 1993.

As per her LinkedIn profile, Bush’s MLM executive career began in 2000 as President of Nu Skin.

Feb 2000 – Jan 2006, President of NuSkin

Sep 2007 – Jan 2016, President and General Manager of Rodan & Fields

Aug 2018 – Jul 2019, Chairman of Board of Managers at Avon

Solvasa was founded in May 2018, so there’s a bit of overlap between it and Bush’s Avon role.

Ritu Chopra runs a plastic and reconstructive practice in California. As far as I can tell Solvasa is his first MLM venture.

One name on Solvasa’s executive list that caught my eye was Chairman of the Board of Directors, Truman Hunt.

BehindMLM is familiar with Truman Hunt as the former long-standing CEO of NuSkin (2003 to 2016).

During Hunt’s tenure NuSkin’s Chinese bribery shenanigans came to light.

In a nutshell, in 2014 Chinese authorities announced
they thought NuSkin was a pyramid scheme
. Wheels were greased and the investigation went away.

This didn’t sit right with US authorities. In late 2016 the SEC began proceedings against NuSkin.

NuSkin
settled the SEC’s bribes and corruption allegations
for $765,688.

Shareholders filed their own lawsuit pertaining to NuSkin’s misconduct in China. This resulted in a
$47 million dollar settlement
in October 2016.

🤖 Quick Answer

What is the relationship between Solvasa Beauty and Solvasa Life websites?
Solvasa operates two distinct websites: Solvasa Beauty, the original platform hosting the MLM business with product offerings, and Solvasa Life, a company-owned blog and podcast resource. Despite messaging suggesting account migration, both sites remain separate entities, with Solvasa Life functioning as supplementary content rather than integrated within the primary business platform.

Why does Solvasa maintain separate digital properties?
Solvasa's decision to operate distinct websites—combining an MLM commerce platform with a separate lifestyle blog—remains unexplained publicly. This structure creates organizational complexity, particularly regarding content distribution, user experience consistency, and cross-platform navigation, complicating customer accessibility and information architecture overall.

How does Solvasa's social media strategy relate to its website structure?
Solvasa's Facebook page directs

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