Sol People emerged about a fortnight ago. At the time all we knew was Sol People was an Awakend reboot, headed up by co-CEOs Ashlee Headlee James and Whitney Rose.

Although he’s put others in charge through executive title, Awakend owner Rodney James is believed to still own and ultimately call the shots within Sol People.

Awakend was one of the 
more memorable MLM launches
 over the past few years.

Originally a silly NFT gimmick combined with a product whose right to manufacture was still 
hotly disputed
, by the time Awakend resembled a “ready to launch” MLM company the damage was already done.

Danelle Meoli, the face of Awakend, disappeared and the company limped along rudderless for most of 2022 and 2023. The
bungled Q Sciences acquisition
appears to have been the final nail in Awakend’s coffin.

As to Sol People’s new co-CEOs, Ashlee Headlee is known to BehindMLM as the person who
put together Awakend’s doctored Zenith study
.

Whitney Rose stars in Bravo’s Real Housewives of Salt Lake City (RHoSLC). Rose’s  RHoSLC bio cites her as “a descendant of Mormon royalty”.

On the MLM side of things Whitney is married to Justin Rose, former President of Awakend. Prior to Awakend Rose was Chief Sales Officer at
LifeVantage
.

In 2018 a
class-action was filed against LifeVantage
. The suit alleged Lifevantage was a pyramid scheme selling snake oil. The suit fizzled out in April 2022 after
class-certification was denied
.

On a 2022 episode of RHoSLC, Justin told Whitney Lifevantage had
fired him over concerns about the reality show
.

On The Real Housewives of Salt Lake City Justin was seen telling Whitney that he had been let go and that his boss at LifeVantage had expressed “concerns” about Whitney’s fame due to her role on the TV show.

“He said how much he appreciated the work I had done but, ‘With Whitney being a public figure, I just didn’t see how we were going to be able to make this continue to work,'” he said. “That was how the conversation started.”

Justin also has prior executive experience at Shaklee and
Nu Skin
and
Shaklee
.

Sol People, its founder and executives are all based out of Utah in the US.

Read on for a full review of Sol People’s MLM opportunity.

Sol People’s Products

Sol People markets a range of wellness, skincare and digital course products.

Wellness

Sol Vibe – “new-Science energy and advanced nootropics unlock limitless energy, flow, and focus”, retails at $98 for a bottle of 90 capsules

Sol Glo – “youth-enhancing, inside-out beauty, cellular hydration”, retails at $109 for a bottle of 30 servings

Skincare

Sol People’s skincare range is branded “Wild Rose Beauty”. Wild Rose Beauty was a standalone company fronted by Whitney Rose.

Marketing on Wild Rose Beauty’s website confirms the company’s products have been rolled into Sol People.

Daily Cleanser – “a feel-good clean without harsh chemicals”, retails at $43 for a 4 oz bottle

Daily Toner – “4-in-1 toner that exfoliates, hydrates, tones, and tigh

🤖 Quick Answer

What is Sol People and its connection to Awakend?
Sol People is a reboot of the Awakend multi-level marketing company that emerged recently, headed by co-CEOs Ashlee Headlee James and Whitney Rose. Awakend's owner Rodney James is believed to retain ultimate ownership and control of Sol People despite the new executive leadership structure in place.

What were the main issues that affected Awakend's operations?
Awakend faced significant challenges including disputed manufacturing rights for its product, an unsuccessful Q Sciences acquisition, and the departure of Danelle Meoli, the company's public face. These problems resulted in the company operating without clear direction throughout 2022 and 2023.

What characterized Awakend's initial launch?
Awakend's launch in prior years was notable for combining a non-fungible token gimmick with a physical product. However, the company's cred

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