SmartValue, which also goes by “SVPSL”, is an MLM company based out of Delhi, India.
SmartValue describes itself as “a revolutionary idea that has transcended itself beyond the ordinary”.
SmartValue was founded in 2000. I’ve also seen a 2006 incorporation date, suggesting the company operated informally over its first six years.
Heading up SmartValue is Managing Director Shivakumar Krishnamourthy (also spelt Krishnamoorthy).
I’m not 100% sure but I believe Krishnamourthy might be one of SmartValue’s founders.
In addition to Krishnamourthy, SmartValue currently has two other Board of Directors; Boddu Prasad Reddy and Nirmala Arora.
Despite being around for over two decades, SmartValue don’t really provide an official corporate history on their website. I also wasn’t able to peg down what Krishnamourthy was up to prior to SmartValue.
I suspect some of this might have to do with language-barriers as SmartValue focuses exclusively on the Indian market.
To their credit, SmartValue appear to have dodged any regulatory action since their launch – at least as far as I can see in English.
Read on for a full review of SmartValue’s MLM opportunity.
SmartValue’s Products
SmartValue claims it markets “100 + High Quality & Value-for-money products”.
That’s far too many products to list here individually. SmartValue however do provide a full product catalog, with retail pricing, on their website.
Product categories featured on Smart Value’s website include:
agriculture
BSM (SmartValue marketing materials)
edibles
educational books & DVDs
food and beverages
health and wellness
home care
lifestyle and
personal care
SmartValue
do not
provide manufacturing or country of origin details for any of their products.
Also when I clicked “buy now” on any of SmartValue’s products, I was redirected to another website that appeared to be down. Not sure if that’s a temporary glitch or long-running problem.
SmartValue Compensation Plan
SmartValue’s compensation plan is an unnecessarily complicated and convoluted mess.
I’ve done my best to break it down into as simply format as I can below.
Retail Commissions
SmartValue affiliates earn commissions on the sale of products to retail customers.
Retail commissions are calculated as the difference between the wholesale cost and retail price paid. This amount differs depending on the products purchased.
Sales Incentives
To qualify for Sales Incentives, a SmartValue affiliate must generate 100 miles. This is achieved “based on repeated purchase of products personally by you.”
Miles are based on business volume, however SmartValue doesn’t appear to provide a scale.
The Sales Incentive Plan pays out on miles generated by an affiliate and their downline:
generate first 900 miles and receive Rs. 4800
every 900 miles generated thereafter, capped at 4500 miles total pays Rs. 4700
SmartValue can also opt to split payouts on their first 900 miles, paying Rs. 1600 per 300 miles generated (so three smaller
🤖 Quick Answer
What is SmartValue (SVPSL) and when was it established?SmartValue, also known as SVPSL, is a multi-level marketing (MLM) company headquartered in Delhi, India. Founded in 2000, with official incorporation in 2006, the company operates as a direct selling enterprise. It is managed by Managing Director Shivakumar Krishnamourthy, alongside Board members Boddu Prasad Reddy and Nirmala Arora.
What business model does SmartValue operate under?
SmartValue operates as an MLM company, functioning through a network-based sales structure. Members earn commissions from product sales and recruit other participants into the organization, creating hierarchical compensation tiers typical of multi-level marketing schemes.
Who leads SmartValue's management structure?
SmartValue's leadership comprises Managing Director Shivak
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